Side by side
Key data on both agencies. The accent dot marks where one leads.
| UKAD | UX&I GmbH | |
|---|---|---|
| Editorial score | 70/100 | ●85/100 |
| Hourly rate | ●€50/hr | €150-199/hr |
| Team size | ●100+ | 10-49 |
| Location | Stockholm, Sweden | Berlin, Germany |
| Founded | 2005 | 2014 |
| Tier | Free | Premium |
| Last reviewed | May 30, 2026 | ●Jul 1, 2026 |
What we said about each
What we said about UKAD
"The published portfolio runs to 17 projects framed almost entirely as software engineering and staff-augmentation engagements (East Capital Group, AJ Produkter, GoalEnvision, EntitledTo, Logisk Profil), built on . NET, React and Umbraco, with UX/UI presented as a supporting "Expert Service" rather than the lead discipline. Case studies describe business analysis and platform modernization but stop at qualitative results such as "higher user satisfaction"; you will not find documented user…"
— UXAgencies editorial team, reviewed May 30, 2026
Read full review →What we said about UX&I GmbH
"Nine published success stories follow one pattern: UX&I builds the client's internal UX capability—a discovery program, a UX-writing practice, a design-system governance model—then hands it off, several ending with the client's own team taking over. The methods are real (continuous discovery, story mapping, heuristic evaluation) and a few stories quantify effort (d. velop: 100+ user interviews, 4."
— UXAgencies editorial team, reviewed Jul 1, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose UKAD if you need
- •a more cost-effective engagement (~71% lower rate)
- •larger team capacity for multi-stream or enterprise-scale programs
- •disclosed specialization in E-commerce
Choose UX&I GmbH if you need
- •closer collaboration at a smaller team scale
- •disclosed specialization in SaaS & B2B / Automotive
- •broader service offering — also covers UX Audit and Design Systems
- •a higher overall editorial score
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
UKAD
✓ Strengths
- •Long client relationships are documented and verifiable: EntitledTo dates to 2013 and AJ Produkter spans over a decade, supporting the site's stated 95% retention and 50+ long-term partners.
- •Four physical offices are listed with full street addresses (Stockholm, Krakow, Kharkiv, Seattle) and named leadership, with region-specific booking for EU and US.
- •Accessibility work is concretely described: WCAG 2.2 audits using WAVE, Lighthouse and Google Accessibility Scanner, manual NVDA/VoiceOver and keyboard testing, plus follow-up re-audits.
⚠ Watch-outs
- •Confirm whether the engagement you want is design-led or development-led before committing, since the site positions UX/UI and accessibility as engineering- and QA-driven services supporting custom development.
- •Ask for case studies with quantified outcomes (conversion, task-time, adoption, audit pass rates), as the published projects report only qualitative gains.
- •Request examples of UX research and usability testing with real users, since the published material describes business analysis and prototyping but does not evidence user testing.
UX&I GmbH
✓ Strengths
- •Ranked the most-recognized UX firm in Germany (2025 German UPA report), backed by 37 staff across five offices since 2014 and TÜV Rheinland certification—an established, low-risk vendor.
- •Works at the top of the German enterprise market—10 of the country's 15 largest companies, including Mercedes-Benz, Porsche, and Allianz—so large-organization procurement and complexity are familiar ground.
- •Structured for multi-year transformation over one-off projects: engagements like One Data and METRO ran three or more years.
⚠ Watch-outs
- •No product-level UX metrics (conversion, task completion, adoption) in published work—ask for outcome evidence if that's how you'll judge success.
- •The website and published case studies are in German, though the client base includes US tech firms—request English-language case studies if you need to evaluate the work yourself.
- •The model centers on strategy and enablement at €150-199/hr—if you need hands-on production of a fixed screen set, clarify who executes and the scope up front.
Service coverage
Where each agency overlaps and where each is unique.
Only UKAD
None.
Only UX&I GmbH
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
UKAD
Rate: €50/hr
€24,000–€24,000
UX&I GmbH
Rate: €150-199/hr
€72,000–€95,520
For most general product engagements, UKAD delivers better ROI per hour. For SaaS & B2B-specific work, UX&I GmbH's premium is justified by their declared specialization.
Frequently asked questions
- Which is cheaper, UKAD or UX&I GmbH?
- UKAD is cheaper by roughly 71% — €50/hr median vs €175/hr at UX&I GmbH. The premium reflects either brand or specialization — see the editorial pull quotes for context.
- Which has more FinTech experience, UKAD or UX&I GmbH?
- Both agencies publish FinTech case studies. UX&I GmbH has the broader industry stack overall, with disclosed experience in SaaS & B2B, Automotive beyond their shared focus.
- Which scores higher overall, UKAD or UX&I GmbH?
- UX&I GmbH scores 85/100, 15 points higher than UKAD at 70/100. See our methodology for how scores are calculated.
- Which is faster to engage, UKAD or UX&I GmbH?
- UKAD is typically faster to engage — smaller team, fewer procurement gates. UX&I GmbH operates with longer lead times (typical 4–6 week onboarding), reflecting larger-scale program work. Confirm engagement timelines directly with each before signing.
- When should I consider both UKAD and UX&I GmbH?
- Consider running parallel discovery briefs with UKAD and UX&I GmbH if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated July 2, 2026. Most recently reviewed: UX&I GmbH on July 1, 2026. How we rank