Side by side
Key data on both agencies. The accent dot marks where one leads.
| AREA 17 | IDEO | |
|---|---|---|
| Editorial score | 77/100 | 77/100 |
| Hourly rate | ●€150-199/hr | €200/hr |
| Team size | 50-249 | 50-99 |
| Location | Paris, France | London, United Kingdom |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | Feb 11, 2026 | Feb 11, 2026 |
What we said about each
What we said about AREA 17
"AREA 17 publishes 10 detailed client partnerships including OpenAI, Saint Laurent, The New York Times, and Fondation Cartier—case studies show brand strategy, design system development, and technical architecture (React, headless CMS, Salesforce Commerce Cloud). The team includes named strategists with UX specializations across Paris and New York offices. At €150–199/hr, the rate matches the evidence: enterprise-grade work for global organizations with multi-year engagements."
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →What we said about IDEO
"IDEO publishes 15+ case studies spanning nearly 50 years, with standout projects for H&M (22% stock reduction, 34% sales increase via supply chain redesign), Teal Health (FDA-authorized at-home screening device tested with 220 participants), and Boom Supersonic (full-scale cabin prototyping leading to American Airlines order)—each showing documented research, prototyping, and measurable business outcomes. At €200+/hr, IDEO operates at the top of the market, and the work justifies the…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose AREA 17 if you need
- •disclosed specialization in E-commerce / FinTech
- •broader service offering — also covers UX/UI Design and Web Development
Choose IDEO if you need
- •disclosed specialization in Healthcare / Retail
- •broader service offering — also covers Service Design and Innovation
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
AREA 17
✓ Strengths
- •10 published client partnerships with verifiable global brands—OpenAI, Saint Laurent, NYT, Getty, Fondation Cartier, ElevenLabs
- •Case studies show full technical stack delivery (React, Salesforce Commerce Cloud, Twill CMS) alongside brand and UX strategy
- •Named leadership and UX strategy team across Paris and New York offices with 20+ year history
⚠ Watch-outs
- •Published case studies emphasize strategy and brand transformation over detailed UX research artifacts—if your project requires documented usability testing, request specific examples
- •At €150–199/hr with enterprise focus, likely not cost-effective for smaller projects—confirm minimum engagement size before committing
- •Strongest visible evidence is in arts/culture and luxury verticals—if your industry is outside these areas, request relevant case studies directly
IDEO
✓ Strengths
- •Published case studies include specific business metrics—H&M saw 34% sales increase and 22% stock reduction; Teal Health achieved FDA authorization with 97% ease-of-use in a 220-person clinical study
- •Nearly 50-year track record with C-suite client testimonials from Ford, Moderna, and Intercorp—signals a firm that operates at the executive level, not just the project level
- •Work spans physical products (Boom cabin, Teal Wand, Fizik helmets), digital platforms (FEMSA/OXXO, Sephora), and organizational design (Ford, Moderna)—rare breadth backed by evidence in each category
⚠ Watch-outs
- •At €200+/hr with no published maximum rate, request a detailed scope and fee structure early—IDEO's engagements are typically large-scale and may not suit projects under six figures
- •London office is one of several global locations—confirm which team and office will lead your engagement, as case studies span US, Latin America, and European work
- •Most published case studies focus on strategy and product creation rather than ongoing UX design or interface optimization—if your need is iterative digital product improvement, clarify whether IDEO's model fits
Service coverage
Where each agency overlaps and where each is unique.
Only AREA 17
- •UX/UI Design
- •Web Development
- •Brand Strategy
Both
None.
Only IDEO
- •Service Design
- •Innovation
- •Product Design
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
AREA 17
Rate: €150-199/hr
€72,000–€95,520
IDEO
Rate: €200/hr
€96,000+
For most general product engagements, AREA 17 delivers better ROI per hour. For Healthcare-specific work, IDEO's premium is justified by their declared specialization.
Frequently asked questions
- Which is cheaper, AREA 17 or IDEO?
- AREA 17 is cheaper by roughly 13% — €175/hr median vs €200/hr at IDEO. The premium reflects either brand or specialization — see the editorial pull quotes for context.
- Which scores higher overall, AREA 17 or IDEO?
- Both score equally well overall (77/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- When should I consider both AREA 17 and IDEO?
- Consider running parallel discovery briefs with AREA 17 and IDEO if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 29, 2026. Most recently reviewed: AREA 17 on February 11, 2026. How we rank