Agency Comparison
Edenspiekermann vs IDEO
Comparing Product Design options: Berlin vs London.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| Edenspiekermann | IDEO | |
|---|---|---|
| Editorial score | 77/100 | 77/100 |
| Hourly rate | ●€138/hr | €200/hr |
| Team size | 50-99 | 50-99 |
| Location | Berlin, Germany | London, United Kingdom |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | Jan 31, 2026 | ●Feb 11, 2026 |
What we said about each
What we said about Edenspiekermann
"Case studies for HUK-COBURG, Stiftung Warentest, and the City of Leipzig show end-to-end process—field research, user interviews, iterative prototyping, and shipped products—with specifics like a 5-month go-to-market for HUK AutoService and a bespoke typeface scaled to 9,000 municipal employees. The work gravitates toward brand-led digital transformation for large institutions rather than standalone product UX, so confirm the team setup if your need is purely UX/UI without a branding component.…"
— UXAgencies editorial team, reviewed Jan 31, 2026
Read full review →What we said about IDEO
"IDEO publishes 15+ case studies spanning nearly 50 years, with standout projects for H&M (22% stock reduction, 34% sales increase via supply chain redesign), Teal Health (FDA-authorized at-home screening device tested with 220 participants), and Boom Supersonic (full-scale cabin prototyping leading to American Airlines order)—each showing documented research, prototyping, and measurable business outcomes. At €200+/hr, IDEO operates at the top of the market, and the work justifies the…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose Edenspiekermann if you need
- •a more cost-effective engagement (~31% lower rate)
- •broader service offering — also covers Brand Strategy and User Research
Choose IDEO if you need
- •disclosed specialization in Healthcare / Retail
- •broader service offering — also covers Service Design and Innovation
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Edenspiekermann
✓ Strengths
- •Documented research methodology across case studies—field visits, qualitative user interviews, and consumer testing visible in multiple projects
- •In-house development capability (web, native, AR) reduces handoff risk between design and implementation
- •Major institutional clients including HUK-COBURG (12M customers), Stiftung Warentest (96% brand recognition in Germany), and Lucid Motors
⚠ Watch-outs
- •Portfolio skews toward branding and corporate identity—if your project is a pure digital product without a brand component, ask to see standalone UX/UI work
- •At €138+/hr with a Berlin + US office footprint, request a clear breakdown of which office and seniority levels will staff your project
- •Case studies highlight German institutional clients—if you operate in a different market, ask about relevant regional experience
- •Process documentation is strong but quantified UX outcomes (task completion rates, conversion lifts, satisfaction scores) are largely absent—ask for metrics from recent engagements
IDEO
✓ Strengths
- •Published case studies include specific business metrics—H&M saw 34% sales increase and 22% stock reduction; Teal Health achieved FDA authorization with 97% ease-of-use in a 220-person clinical study
- •Nearly 50-year track record with C-suite client testimonials from Ford, Moderna, and Intercorp—signals a firm that operates at the executive level, not just the project level
- •Work spans physical products (Boom cabin, Teal Wand, Fizik helmets), digital platforms (FEMSA/OXXO, Sephora), and organizational design (Ford, Moderna)—rare breadth backed by evidence in each category
⚠ Watch-outs
- •At €200+/hr with no published maximum rate, request a detailed scope and fee structure early—IDEO's engagements are typically large-scale and may not suit projects under six figures
- •London office is one of several global locations—confirm which team and office will lead your engagement, as case studies span US, Latin America, and European work
- •Most published case studies focus on strategy and product creation rather than ongoing UX design or interface optimization—if your need is iterative digital product improvement, clarify whether IDEO's model fits
Service coverage
Where each agency overlaps and where each is unique.
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
Edenspiekermann
Rate: €138/hr
€66,240+
IDEO
Rate: €200/hr
€96,000+
For most general product engagements, Edenspiekermann delivers better ROI per hour. For Healthcare-specific work, IDEO's premium is justified by their declared specialization.
Frequently asked questions
- Which is cheaper, Edenspiekermann or IDEO?
- Edenspiekermann is cheaper by roughly 31% — €138/hr median vs €200/hr at IDEO. The premium reflects either brand or specialization — see the editorial pull quotes for context.
- Which has more Automotive experience, Edenspiekermann or IDEO?
- Both agencies publish Automotive case studies. IDEO has the broader industry stack overall, with disclosed experience in Healthcare, Retail beyond their shared focus.
- Which scores higher overall, Edenspiekermann or IDEO?
- Both score equally well overall (77/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- When should I consider both Edenspiekermann and IDEO?
- Consider running parallel discovery briefs with Edenspiekermann and IDEO if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 29, 2026. Most recently reviewed: IDEO on February 11, 2026. How we rank