IDEO
London, United Kingdom
About
We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.
Our Take
IDEO publishes 15+ case studies spanning nearly 50 years, with standout projects for H&M (22% stock reduction, 34% sales increase via supply chain redesign), Teal Health (FDA-authorized at-home screening device tested with 220 participants), and Boom Supersonic (full-scale cabin prototyping leading to American Airlines order)—each showing documented research, prototyping, and measurable business outcomes.
At €200+/hr, IDEO operates at the top of the market, and the work justifies the positioning: this is organizational transformation and new venture design for Fortune 500 companies, not interface design for startups.
Best for large enterprises needing a partner that can move from strategy through physical and digital product design to market launch—particularly in healthcare, retail, and mobility.
Key strengths
- Published case studies include specific business metrics—H&M saw 34% sales increase and 22% stock reduction; Teal Health achieved FDA authorization with 97% ease-of-use in a 220-person clinical study
- Nearly 50-year track record with C-suite client testimonials from Ford, Moderna, and Intercorp—signals a firm that operates at the executive level, not just the project level
- Work spans physical products (Boom cabin, Teal Wand, Fizik helmets), digital platforms (FEMSA/OXXO, Sephora), and organizational design (Ford, Moderna)—rare breadth backed by evidence in each category
Good to know
- At €200+/hr with no published maximum rate, request a detailed scope and fee structure early—IDEO's engagements are typically large-scale and may not suit projects under six figures
- London office is one of several global locations—confirm which team and office will lead your engagement, as case studies span US, Latin America, and European work
- Most published case studies focus on strategy and product creation rather than ongoing UX design or interface optimization—if your need is iterative digital product improvement, clarify whether IDEO's model fits
Based on publicly available portfolio as of Feb 11, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
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