Soda Studio
Amsterdam, Netherlands
About
Strategic product design agency blending user needs with business objectives for digital-first strategies and thoughtful design solutions.
Our Take
Soda Studio publishes 54 case studies on a publicly accessible work page, with named enterprise clients including ING, Mastercard, Heineken, Fairphone, Maersk, Albert Heijn, Rabobank and JDE Peet's, and recent dated work from 2024 to 2025.
The case studies read as polished, high-level overviews that name the services applied and the problem addressed, but most omit research findings, wireframes, iteration cycles and outcome metrics; the OVpay study is an exception, citing 12 carriers, 8 payment methods and 16 million reachable customers, though these are scope figures rather than measured before-and-after results.
Business credibility is verifiable: founded in 2012, part of MakerStreet, named leadership, and recent recognition including Dutch Interactive Awards in 2024 and 2025 and a 2020 Red Dot.
Best for buyers with established products who want a strategy-led design partner with enterprise references and will ask to see research artifacts and quantified outcomes directly, since the published portfolio shows the finished work more than the methodology behind it.
Key strengths
- Deep, dated portfolio of 54 published projects spanning financial services, retail, e-commerce, transport and consumer electronics, with recent 2024-2025 work visible on the live site.
- Verifiable standing: founded 2012, part of agency group MakerStreet, named leadership team, and award recognition including Dutch Interactive Awards in 2024 and 2025.
- Stated research practice covering usability testing, interviews, surveys, competitor benchmarking and concept testing, alongside WCAG-compliant design and tokenized design systems.
Good to know
- Published case studies are high-level overviews; request the research findings, wireframes and iteration history for projects close to yours rather than expecting them on the work page.
- Outcome metrics are largely absent across the portfolio, so ask for quantified before-and-after results from comparable engagements before committing.
- Visual design on the Fairphone project came from a partner studio (Resoluut); clarify which disciplines Soda Studio delivers in-house versus through partners for your scope.
Based on publicly available portfolio as of May 30, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
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