Soda Studio
Amsterdam, Netherlands
About
Strategic product design agency blending user needs with business objectives for digital-first strategies and thoughtful design solutions.
Who They Work With
Established enterprises and consumer brands—Maersk, Albert Heijn, Rabobank—that want a strategy-led product-design partner.
Based on 11 documented clients · verified Jul 2026
Our Take
Soda Studio publishes 54 case studies on a publicly accessible work page, with named enterprise clients including ING, Mastercard, Heineken, Fairphone, Maersk, Albert Heijn, Rabobank and JDE Peet's, and recent dated work from 2024 to 2025.
The case studies read as polished, high-level overviews that name the services applied and the problem addressed, but most omit research findings, wireframes, iteration cycles and outcome metrics; the OVpay study is an exception, citing 12 carriers, 8 payment methods and 16 million reachable customers, though these are scope figures rather than measured before-and-after results.
Business credibility is verifiable: founded in 2012, part of MakerStreet, named leadership, and recent recognition including Dutch Interactive Awards in 2024 and 2025 and a 2020 Red Dot.
The portfolio is broad and dated—54 cases across finance, retail and transport, with 2024–2025 work—but reads as polished overviews; research findings, wireframes and outcome metrics are largely absent (the OVpay scope figures aside), so ask for the methodology and before/after numbers directly.
Key strengths
- Deep, dated portfolio of 54 published projects spanning financial services, retail, e-commerce, transport and consumer electronics, with recent 2024-2025 work visible on the live site.
- Verifiable standing: founded 2012, part of agency group MakerStreet, named leadership team, and award recognition including Dutch Interactive Awards in 2024 and 2025.
- Stated research practice covering usability testing, interviews, surveys, competitor benchmarking and concept testing, alongside WCAG-compliant design and tokenized design systems.
Good to know
- Published case studies are high-level overviews; request the research findings, wireframes and iteration history for projects close to yours rather than expecting them on the work page.
- Outcome metrics are largely absent across the portfolio, so ask for quantified before-and-after results from comparable engagements before committing.
- Visual design on the Fairphone project came from a partner studio (Resoluut); clarify which disciplines Soda Studio delivers in-house versus through partners for your scope.
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · May 30, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
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