Make it Clear
London, United Kingdom
About
UK UX and branding agency with 20+ years creating user-centered design solutions.
Who They Work With
Universities, education publishers, and B2B tech firms needing research-led UX and branding for complex platforms.
Based on 15 documented clients · verified Jul 2026
Our Take
Make it Clear's portfolio shows 10+ projects spanning education (Cambridge University Press, Imperial College London), sports (Women of Union, ScrumQueens), cybersecurity (Spamhaus), and consumer apps (OKTIV). The work leans toward branding, visual identity, and website design rather than deep UX process—published case studies show deliverables but limited evidence of research methodology or measurable outcomes.
The service offering is broad: consultancy and research, UI/UX, and brand design, which suggests UX is one capability among several rather than the core focus. Their research services list (design sprints, journey mapping, usability testing, personas) is extensive on paper.
The weaker fit is teams needing deep, metrics-led product UX over branding—the strongest, most consistent work pairs research-led UX with brand and visual identity for education and B2B-tech clients.
Key strengths
- Broad service range covering research, UX/UI, and brand design under one roof—useful if you need both brand and digital work
- Published projects for recognizable institutions (Cambridge University Press, Imperial College London, The Design Museum)
- 20+ years in operation with a London base
Good to know
- Case studies focus on visual deliverables rather than UX process—ask to see research artifacts and measurable outcomes if UX depth matters to your project
- Service breadth (print design, event support, artworking) suggests UX may not be the primary discipline—clarify team composition for UX-heavy projects
- No published rates—request pricing early to assess budget fit
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · Feb 19, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Services
Industries
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