Make it Clear
London, United Kingdom
About
UK UX and branding agency with 20+ years creating user-centered design solutions.
Our Take
Make it Clear's portfolio shows 10+ projects spanning education (Cambridge University Press, Imperial College London), sports (Women of Union, ScrumQueens), cybersecurity (Spamhaus), and consumer apps (OKTIV). The work leans toward branding, visual identity, and website design rather than deep UX process—published case studies show deliverables but limited evidence of research methodology or measurable outcomes.
The service offering is broad: consultancy and research, UI/UX, and brand design, which suggests UX is one capability among several rather than the core focus. Their research services list (design sprints, journey mapping, usability testing, personas) is extensive on paper.
Best for organizations that need branding and UX/UI delivered together—particularly in education or non-profit sectors where visual identity and web presence are the primary deliverables.
Key strengths
- Broad service range covering research, UX/UI, and brand design under one roof—useful if you need both brand and digital work
- Published projects for recognizable institutions (Cambridge University Press, Imperial College London, The Design Museum)
- 20+ years in operation with a London base
Good to know
- Case studies focus on visual deliverables rather than UX process—ask to see research artifacts and measurable outcomes if UX depth matters to your project
- Service breadth (print design, event support, artworking) suggests UX may not be the primary discipline—clarify team composition for UX-heavy projects
- No published rates—request pricing early to assess budget fit
Based on publicly available portfolio as of Feb 19, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
Services
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