The #1 UX agency in Milan
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Sketchin
Milan, Italy
About
Experience design company creating meaningful digital experiences.
Who They Work With
Enterprise and public-sector teams running multi-stakeholder service-design and design-system programs, such as INPS, Enel and Nexi.
Based on 14 documented clients · verified Jul 2026
Our Take
The published portfolio runs to roughly 10 detailed case studies spanning public administration (INPS, Sogei), fintech (Nexi), healthtech, retail, and brand work, with several dated 2024-2025 and documented programs for Enel (energy), Sky (media) and Benetton (retail) beyond the public-sector core.
Most write-ups lead with process counts (45 weekly iterations on Nexi, 40+ on INPS) and scope figures (300+ redesigned services, 30M citizens) but rarely show the underlying user research methods, and only the Nexi AI assistant publishes performance data (56K monthly interactions, 37% handled by AI).
Case studies are heavier on strategic narrative and visuals than on testing artifacts, so you will see co-design workshops and stakeholder counts more than usability findings.
The depth is in multi-stakeholder co-design and design-capability building—INPS's Sirio system and internal UX unit, Flowe's neobank team—across public sector, finance, energy and media; most cases show process and scope more than before/after metrics.
Key strengths
- Verticals shown match those claimed: live case studies cover public service (INPS Sirio, Sogei), fintech (Nexi), healthtech, and brand, rather than a single sweet spot.
- Recent work is dated and dense in process signals, with the Nexi 2024 build publishing 56K monthly interactions and 37% AI-handled volume, and INPS reporting 300+ redesigned services across 30M citizens.
- Design-system and governance capability is demonstrated end to end on INPS (Sirio, design tokens, public docs at inps.design) and ChorusLife.
Good to know
- Ask for the research methods behind each project: case studies cite iteration and workshop counts but rarely document interviews, field research, or usability testing.
- Request outcome metrics in writing before committing; only the Nexi case publishes performance data, while other projects show scope figures rather than business results.
- Confirm which of the six studios and which BIP Group resources staff your project, since the studio sits inside a 400+ person parent and lists no fixed team size.
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · May 30, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Services
Industries
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