Limeup
London, United Kingdom
About
Leading design agency delivering world-class UX solutions for startups and enterprises worldwide.
Our Take
The published portfolio runs to 35+ ungated case studies spanning finance, healthcare, real estate, HR, iGaming, EdTech and logistics, and most follow a visible method: a discovery phase, a user persona, the same five-stage "Entice/Enter/Engage/Exit/Extend" journey map, and an information-architecture diagram before final UI.
That repeatable template is a plus for buyers wanting predictability, but it also reads as standardized: most projects show a single persona, no visible wireframe-to-iteration trail or usability-test results, and measurable outcomes appear in only a minority of cases (Apontis cites a 45% error reduction and 99.99% uptime; CoreSphere cites 30% fewer operational delays), with no before/after baselines, sources, or publication dates anywhere on the work.
The service mix also leans build-side (software, mobile, QA, DevOps, AI) more than the directory's design framing implies, so you should confirm who owns research and design versus delivery on your engagement.
Best for startups and B2B teams that want one partner to research, design and ship a web or mobile product end to end, and who can accept design-portfolio-style case studies over rigorously sourced outcome data.
Key strengths
- Same documented UX sequence appears across most of the 35+ case studies (discovery, persona, journey map, IA), so you can expect a consistent, repeatable process rather than visuals-only delivery.
- Three named European offices (London, Berlin, Warsaw), a named leadership team, and award listings on Clutch, GoodFirms and DesignRush make the business straightforward to verify before committing.
- Repeated, deep coverage of FinTech, healthcare and trading/iGaming platforms means contextual familiarity with regulated and transactional products is visible in the work, not just claimed.
Good to know
- Measurable outcomes appear in only a minority of case studies and lack baselines or sources; ask for outcome data and references on projects comparable to yours before signing.
- No publication dates or years appear on any case study, so request the timeline and team composition for 2-3 recent, relevant projects to confirm current capacity and recency.
- Positioning and service depth lean toward software development over pure UX; clarify who leads research and design versus build on your engagement, and whether design is a standalone deliverable or bundled into delivery.
Based on publicly available portfolio as of May 30, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
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