Limeup
London, United Kingdom
About
Leading design agency delivering world-class UX solutions for startups and enterprises worldwide.
Who They Work With
Founders and scale-ups that need one team to research, design and build a web or mobile product end to end.
Based on 6 documented clients · verified Jul 2026
Our Take
The published library runs to 35+ ungated case studies, but most are concept and demo pieces built on invented company names rather than client work—one, "Platform i88", is explicitly self-labeled as an anonymized portfolio project. Six are verifiable real clients (Connect44, Wahler, YugoKraft, HousePro, Raccoon.recovery, Inventor), and these follow a visible method: a discovery phase, a user persona, the same five-stage "Entice/Enter/Engage/Exit/Extend" journey map, and an information-architecture diagram before final UI.
That repeatable template is a plus for buyers wanting predictability, but it also reads as standardized: most projects show a single persona and no visible wireframe-to-iteration trail, and the verified work skews to B2B software and HR-tech rather than the finance, iGaming and healthcare the wider library implies; headline figures once cited here (an Apontis error-reduction claim, a CoreSphere delay-reduction claim) trace to concept projects with ambiguous or unverifiable clients, so treat portfolio metrics cautiously.
The service mix also leans build-side (software, mobile, QA, DevOps, AI) more than the directory's design framing implies, so you should confirm who owns research and design versus delivery on your engagement.
The weaker fit is buyers who need a heavily referenced track record in a specific regulated vertical: ask up front which projects relevant to you were real, paid client work with contactable references.
Key strengths
- A visible, repeatable UX method (discovery, persona, journey map, IA) runs through the work, and the six verified client engagements (Connect44, Wahler, YugoKraft, HousePro) show that process applied to real product builds, not just visuals.
- Three named European offices (London, Berlin, Warsaw), a named leadership team, and award listings on Clutch, GoodFirms and DesignRush make the business straightforward to verify before committing.
- Verified work concentrates in B2B software and HR-tech (Connect44, Wahler, YugoKraft, HousePro), so contextual familiarity there is real; the finance, iGaming and healthcare on show are concept pieces, not client engagements.
Good to know
- Much of the 35+ case-study library is concept or demo work built on invented company names rather than client engagements (one, 'Platform i88', is self-labeled as anonymized); ask which projects relevant to you were real, paid work with contactable references.
- No publication dates or years appear on any case study, so request the timeline and team composition for 2-3 recent, relevant projects to confirm current capacity and recency.
- Positioning and service depth lean toward software development over pure UX; clarify who leads research and design versus build on your engagement, and whether design is a standalone deliverable or bundled into delivery.
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · May 30, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Services
Industries
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