Hike One
Amsterdam, Netherlands
About
Digital product design agency making complex, business-critical software understandable and usable. Top 3 in EMERCE100 for 5 consecutive years.
Who They Work With
Enterprises and scale-ups modernizing complex, business-critical software—pensions, energy, healthcare—that want documented UX rigor.
Based on 15 documented clients · verified Jul 2026
Our Take
Hike One publishes 11+ case studies focused on complex B2B software—Awell Health (healthcare treatment platform), TKP Pension (serving 23 funds), Marktplaats (journey mapping), Signify (multi-brand design system), Hoogendoorn (climate management UI), and Lightyear (solar car companion app). The Awell Health case documents co-creation workshops, lean prototyping with user testing, and delivery of a living design library. Top 3 in EMERCE100 for 5 consecutive years.
Portfolio demonstrates genuine UX process maturity—discovery, prototyping, user testing, and design systems are visible across multiple engagements. Services are structured as Product Discovery, Product Realisation, and Product Coaching.
Across 15+ published cases the through-line is capability transfer—Hike One repeatedly leaves clients a living, token-based design system and helps stand up an in-house UX team (Awell hired its first designer; Hoogendoorn and Schiphol built internal UX capability), so the engagement outlasts the deliverable.
Key strengths
- Awell Health case documents co-creation, lean prototyping with user testing, and a living design library—visible UX process maturity
- Top 3 EMERCE100 for 5 consecutive years with named enterprise clients—Marktplaats, Signify, TKP Pension, Heineken, Liberty Global
- Structured service model (Discovery, Realisation, Coaching) with a published UX Playbook—signals methodology beyond individual projects
Good to know
- Hourly rate is not publicly listed—request pricing early to confirm fit with your budget
- Portfolio cases describe design process but rarely include measurable business outcomes (conversion rates, adoption metrics)—ask for specific impact data
- Team of 10–49 working with major enterprise clients—confirm availability and whether your project will get senior attention
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
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