Top 10 in Amsterdam·Rank earned, never paid·How rankings work →
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Dept logo - UX agency in Amsterdam

Dept

Amsterdam, Netherlands

250+€120-175/hrResponds in 24h

About

Global marketing and technology agency with 4,000+ specialists across 30+ offices, combining brand, media, commerce, and technology services. B Corp certified.

Who They Work With

Enterprises needing one scale marketing-and-technology partner for commerce, data and brand across markets, not a boutique UX studio.

Clients:EnterpriseMid-marketB2CB2B
Engagements:Project-basedEmbedded teamsTransformation programs

Based on 22 documented clients · verified Jul 2026

Our Take

Dept is a 4,000-person marketing and technology conglomerate (€500M+ revenue, Carlyle Group-backed) with 30+ offices across 5 continents. Visible case studies focus on brand campaigns and social strategy—the eBay partnership (17 years, 256% reach increase, 254% engagement increase) and Love Island sponsorship (217M impressions) are marketing engagements, not UX product work. Webby Agency of the Year 2024/2023/2022.

UX and product design is one genuine strand—Google Store, Patagonia's e-commerce, the American Express OPEN app and the Formula E fan app are real product and experience work—inside a much larger marketing, commerce and data stack, much of which is campaign and platform delivery rather than standalone UX research.

The weaker fit is a buyer wanting a boutique, senior-led UX team on a single product: at 4,000 people across 30 acquired studios, ask which studio (BASIC, Studio Dumbar, Hello Monday) and which named leads would staff your work.

Key strengths

  • Enterprise-scale client roster—eBay (17-year partnership), NVIDIA, Meta, Arm—with published campaign metrics
  • B Corp certified, Webby Agency of the Year 3 consecutive years, 200+ leaders as shareholders
  • Global reach across 30+ offices on 5 continents with 50/50 tech and marketing split

Good to know

  • Published case studies are marketing and brand campaigns—not UX product design; confirm the size and seniority of the dedicated UX team before committing
  • At 4,000+ people with 30 acquisitions since 2015, project teams vary widely—clarify which sub-agency or team will handle your work
  • Rate of €100–149/hr is for a marketing conglomerate; verify that UX-specific work won’t be a secondary priority within a larger engagement
Gabor Kiss

Reviewed by Gabor Kiss

Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026

Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.


How we evaluate agencies

Notable Clients

Every engagement documented in a published case study

eBay17-year integrated partner—owned-channel marketing, CRM and creative automation; +256% social reach. Marketing/commerce-led, not product UXSource ↗
Google (Google Store)UX/UI and e-commerce design for store.google.com since 2017 (Webby and Red Dot winner); product and commerce experience. Via BASIC/DEPTSource ↗
PatagoniaEmbedded design team rebuilt the flagship e-commerce site and built a design system; +25% mobile revenue. Product/UX. Via BASIC/DEPTSource ↗
American ExpressRedesigned the OPEN small-business app plus a platform-agnostic (iOS/Android) design system. Product/UX. Via BASIC/DEPTSource ↗
Bajaj Allianz9-month digital transformation on Adobe Experience Manager/Analytics; B2C sales 4x. Product/platform engagementSource ↗
MillerKnollBuilt the 'Northstar' modern data platform (Snowflake/Airflow) plus an ML churn model across 16 brands. Data/analytics engagementSource ↗
Formula EBuilt the fan app and web platform with live race data, AR car/driver views and FanBoost voting. Product/experience engineeringSource ↗
KPNDesigned and developed the MijnKPN Zakelijk business app for SMEs (financial insights, unified services). Product/UXSource ↗
WeberGlobal Salesforce Commerce Cloud rollout across 21 countries and 12 languages plus marketing automation. Commerce platformSource ↗
TransaviaStudio Dumbar/DEPT rebrand and strategy tied to a new e-commerce platform for the airline. Brand plus commerce, not pure product UXSource ↗
GleneaglesUX audit plus full website redesign for the luxury resort; +70% YoY booking conversion, +20% mobile CVR. Product/UXSource ↗
WHOOPRebuilt whoop.com (Next.js/Contentful) with new IA, content strategy and a modular design system. Product/UX. Via BASIC/DEPTSource ↗

Services

Digital StrategyWeb DevelopmentBrand Design

Industries

E-commerceRetailTechnology

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