Caboodle UX + UI Studio
London, United Kingdom
About
Product design agency specializing in prototyping and user experience design with exceptional project management.
Who They Work With
Funded scale-ups and fintech teams wanting a senior designer to lift conversion on a single lead, booking or activation flow.
Based on 5 documented clients · verified Jul 2026
Our Take
The work page publishes five case studies that each pair a named client with a measured outcome and a visible method: a Reading Rep Theatre booking flow (Spektrix is the ticketing platform, not the client) rebuilt mobile-first off analytics data, a Fuze solar-SaaS lead flow A/B-tested to a 2x increase, the co-designed EMVCo EMV 3DS payment standard (Ipsos ran the research), an Atominvest fintech design-system refresh that supported growth to 100,000 customers, and a UCSF neurodiversity assessment platform.
The studio is transitioning to a solo practice: co-founder Lucy Collins is gone from the live sites and Chris Godby now fronts the work, also under a parallel personal brand (godby.co) offering fixed two-week sprints; caboodle.studio remains live but every case study shares one publish date, so recency can't be read from the page, and the work concentrates on conversion optimisation and fintech rather than broad research-led product design.
Direct founder access is the selling point—no account layer—so it fits a specific conversion or fintech-flow brief more than a large multi-workstream programme; confirm current staffing (effectively one to two senior designers) and the real rate, since directory-listed team size and pricing run low.
Key strengths
- Every published case study ties a named client to a measured result (43.84% booking conversion, 2x solar lead conversion, 100,000 customers) with the data and testing method shown, not just claimed
- Two senior named founders since 2016 with 7 five-star Clutch reviews, a Toptal top-3% vetting claim, and an HM Gov supplier claim give a verifiable track record for a small studio
- Demonstrated depth in conversion optimisation and fintech/payments (EMV 3DS via Ipsos, Atominvest, Fuze) makes them a fit if your brief is revenue capture on an existing flow
Good to know
- The site redirected from caboodle.studio to godby.co and presents Chris Godby solo while Clutch lists two founders—confirm who staffs your project and whether it is one or two people before scoping
- Team size on file (10-49) and the hourly rate (€50-99/hr) are both off: Clutch reports 2-9 people and $150-199/hr with a $10,000 minimum—request a current rate card and fixed scope
- All four case studies share a May 2026 publish date and none lists a project timeframe—ask for the actual delivery date and references from comparable recent engagements
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · May 30, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
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