Caboodle UX + UI Studio
London, United Kingdom
About
Product design agency specializing in prototyping and user experience design with exceptional project management.
Our Take
The work page publishes four case studies that each pair a named client with a measured outcome and a visible method: a Spektrix theatre booking flow rebuilt mobile-first off Google Analytics and Clarity data for a forecast 43.84% conversion lift, a Fuze solar SaaS lead flow tested with A/B variants for a 2x conversion increase, a co-designed EMV 3DS payment standard run through Ipsos, and an Atominvest fintech design-system refresh that supported growth to 100,000 customers.
The studio is two named founders (Chris Godby and Lucy Collins) rather than the 10-49 headcount on file, the site now redirects from caboodle.studio to godby.co and foregrounds Chris alone, and every case study carries the same May 2026 publish date, so you cannot read project recency from the page; the work also concentrates on conversion optimisation and fintech, so broader product or research-led briefs sit outside the shown evidence.
Best for funded scale-ups and enterprise teams that want a small senior pair to lift conversion on a specific flow or modernise a fintech product, and that value direct founder access over agency scale.
Key strengths
- Every published case study ties a named client to a measured result (43.84% booking conversion, 2x solar lead conversion, 100,000 customers) with the data and testing method shown, not just claimed
- Two senior named founders since 2016 with 7 five-star Clutch reviews, a Toptal top-3% vetting claim, and an HM Gov supplier claim give a verifiable track record for a small studio
- Demonstrated depth in conversion optimisation and fintech/payments (EMV 3DS via Ipsos, Atominvest, Fuze) makes them a fit if your brief is revenue capture on an existing flow
Good to know
- The site redirected from caboodle.studio to godby.co and presents Chris Godby solo while Clutch lists two founders—confirm who staffs your project and whether it is one or two people before scoping
- Team size on file (10-49) and the hourly rate (€50-99/hr) are both off: Clutch reports 2-9 people and $150-199/hr with a $10,000 minimum—request a current rate card and fixed scope
- All four case studies share a May 2026 publish date and none lists a project timeframe—ask for the actual delivery date and references from comparable recent engagements
Based on publicly available portfolio as of May 30, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
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