Ask Phill
Amsterdam, Netherlands
About
Award-winning Shopify Plus agency specializing in e-commerce design, strategy, and development for fashion, lifestyle, and beauty brands.
Our Take
Ask Phill is a specialized Shopify Plus agency with 200+ stores launched since 2016. Published cases include Tony’s Chocolonely, Patta, OBEY (multi-store), Denham (headless), PAUW (Shopify Plus migration), Naked Copenhagen, and PAL Sporting Goods (6-week migration). The portfolio is tagged consistently—28 Shopify Plus projects, 8 headless builds, 8 Shopify migrations.
This is an e-commerce platform agency, not a general UX practice. Case studies describe migrations and store builds rather than UX research or product design process.
Best for fashion, lifestyle, and beauty brands migrating to or building on Shopify Plus at €100–149/hr—particularly mid-market to enterprise e-commerce operations needing headless architecture or multi-store setups.
Key strengths
- 200+ Shopify stores launched with named fashion/lifestyle clients—Tony’s Chocolonely, Patta, OBEY, Denham, PAUW
- Clear Shopify Plus specialization with 28 tagged projects, 8 headless builds, and 8 migrations—deep platform expertise
- 9+ years and 60+ team members focused exclusively on Shopify—reduces platform risk for e-commerce buyers
Good to know
- This is a Shopify platform agency—not a general UX practice; if you need user research, product strategy, or non-e-commerce design, look elsewhere
- Case studies describe migrations and store launches without visible UX process (user testing, conversion optimization methodology)—ask for CRO data from past projects
- Website states 60+ experts but team composition is unclear—confirm current team capacity and project lead availability for your project
Based on publicly available portfolio as of Feb 11, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
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