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Ask Phill logo - UX agency in Amsterdam

Ask Phill

Amsterdam, Netherlands

50-99€90-150/hrResponds in 24h
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About

Award-winning Shopify Plus agency specializing in e-commerce design, strategy, and development for fashion, lifestyle, and beauty brands.

Who They Work With

Consumer brands migrating to Shopify Plus—especially multi-brand or multi-market retailers needing custom or headless builds.

Clients:EnterpriseMid-marketScale-upsB2CB2B
Engagements:Project-based

Based on 14 documented clients · verified Jul 2026

Our Take

Ask Phill is a specialized Shopify Plus agency with 200+ stores launched since 2016. Published cases include Tony’s Chocolonely, Patta, OBEY (multi-store), Denham (headless), PAUW (Shopify Plus migration), Naked Copenhagen, and PAL Sporting Goods (6-week migration). The portfolio is tagged consistently—28 Shopify Plus projects, 8 headless builds, 8 Shopify migrations.

This is an e-commerce platform agency, not a general UX practice. Case studies describe migrations and store builds rather than UX research or product design process.

The weaker fit is teams needing user research, product strategy, or non-e-commerce UX—this is a Shopify platform agency whose cases document store builds and migrations rather than research process.

Key strengths

  • 200+ Shopify stores launched with named fashion/lifestyle clients—Tony’s Chocolonely, Patta, OBEY, Denham, PAUW
  • Clear Shopify Plus specialization with 28 tagged projects, 8 headless builds, and 8 migrations—deep platform expertise
  • 9+ years and 60+ team members focused exclusively on Shopify—reduces platform risk for e-commerce buyers

Good to know

  • This is a Shopify platform agency—not a general UX practice; if you need user research, product strategy, or non-e-commerce design, look elsewhere
  • Case studies describe migrations and store launches without visible UX process (user testing, conversion optimization methodology)—ask for CRO data from past projects
  • Website states 60+ experts but team composition is unclear—confirm current team capacity and project lead availability for your project
Gabor Kiss

Reviewed by Gabor Kiss

Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026

Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.


How we evaluate agencies

Notable Clients

Every engagement documented in a published case study

Tony's ChocolonelyShopify Plus migration unifying B2C, B2B and wholesale on one platform with a custom Chocoportal backend across 6 marketsSource
American Eagle (Europe)Migrated 18,254 SKUs across 10 markets and 5 languages onto one Shopify Plus theme serving American Eagle and Aerie via brand-detection logicSource
PattaCustom Shopify Plus theme with community features across EU/US/UK and B2B storefronts; +17% sessions, +4% AOVSource
OBEYConsolidated three streetwear storefronts (incl. Loser Machine, Dark Seas) onto one Shopify Plus codebase with three distinct UX designsSource
DenhamMigration from Salesforce Commerce Cloud to headless Shopify Plus and Contentful; 3x faster with self-service contentSource
Keune HaircosmeticsHeadless build unifying 11 Shopify stores with per-country content permissions and a salon kickback system; launched in 9 countriesSource
VelorettiGround-up headless rebuild with a multi-step bike configurator; +64% AOV, +15% conversionSource
FonQMigrated 15 years of custom code to a Shopify marketplace engine; 250k+ products, Algolia filtering, Mirakl and Mollie integrationSource
NAKED CopenhagenShopify migration from a custom platform; 15k+ SKUs, 7-region availability, bot protection for limited sneaker dropsSource
PAUWMagento-to-Shopify Plus migration for a 26-store luxury retailer with Akeneo, Odoo and Klaviyo integration and a POS foundationSource
ID&T / Q-danceCustom Shopify loyalty platform with Multipass auth and XP/rank gating; 4,500+ users synced across app and storeSource
PAL Sporting Goods6-week Lightspeed-to-Shopify migration with metafield restructuring and a custom Dawn-based frontendSource

Services

E-Commerce DevelopmentUX/UI DesignShopify Development

Industries

E-commerceRetail

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