Ask Phill
Amsterdam, Netherlands
About
Award-winning Shopify Plus agency specializing in e-commerce design, strategy, and development for fashion, lifestyle, and beauty brands.
Who They Work With
Consumer brands migrating to Shopify Plus—especially multi-brand or multi-market retailers needing custom or headless builds.
Based on 14 documented clients · verified Jul 2026
Our Take
Ask Phill is a specialized Shopify Plus agency with 200+ stores launched since 2016. Published cases include Tony’s Chocolonely, Patta, OBEY (multi-store), Denham (headless), PAUW (Shopify Plus migration), Naked Copenhagen, and PAL Sporting Goods (6-week migration). The portfolio is tagged consistently—28 Shopify Plus projects, 8 headless builds, 8 Shopify migrations.
This is an e-commerce platform agency, not a general UX practice. Case studies describe migrations and store builds rather than UX research or product design process.
The weaker fit is teams needing user research, product strategy, or non-e-commerce UX—this is a Shopify platform agency whose cases document store builds and migrations rather than research process.
Key strengths
- 200+ Shopify stores launched with named fashion/lifestyle clients—Tony’s Chocolonely, Patta, OBEY, Denham, PAUW
- Clear Shopify Plus specialization with 28 tagged projects, 8 headless builds, and 8 migrations—deep platform expertise
- 9+ years and 60+ team members focused exclusively on Shopify—reduces platform risk for e-commerce buyers
Good to know
- This is a Shopify platform agency—not a general UX practice; if you need user research, product strategy, or non-e-commerce design, look elsewhere
- Case studies describe migrations and store launches without visible UX process (user testing, conversion optimization methodology)—ask for CRO data from past projects
- Website states 60+ experts but team composition is unclear—confirm current team capacity and project lead availability for your project
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Services
Industries
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