Fabrique
Amsterdam, Netherlands
About
Strategic digital design agency since 1992, specializing in strategy, design and development.
Who They Work With
Cultural, public-transit and retail organizations—like Rijksmuseum, NS and HEMA—wanting research-led service design.
Based on 16 documented clients · verified Jul 2026
Our Take
The English portfolio publishes more than 20 freely viewable case studies spanning museums (Rijksmuseum, Museum Catharijneconvent), retail and e-commerce (HEMA app, Luxaflex, Independer, Swapfiets), public-space and transit design (NS Stations 2030, GVB ticketing, Innovation District Delft), media and culture (AVROTROS, Cultuurfonds), and B2B software (Vanderlande, Source.ag, BrandMR).
Process is shown rather than asserted: the Swapfiets write-up describes customer-journey mapping across customers, planners, swappers and repairers; the NS case documents traveler observation, interviews and inclusive-design principles for low-literacy and non-Dutch-speaking users; the HEMA case details platform-specific interaction research, and the services page states the team likes to "visit the user."
The gap a buyer will notice is measurement: across the case studies read, outcomes are framed through awards (Gold Dutch Interactive, Red Dot, iF) rather than published conversion, adoption or revenue figures, and most cases carry no visible completion date.
The differentiator is genuinely research-led service design—field research, journey mapping and physical prototype testing in real stations, greenhouses and museums—taken end-to-end with sibling engineers Q42; the gap is published outcome metrics, framed through awards instead.
Key strengths
- Breadth of evidence across distinct sectors: 20+ published cases covering museums, retail and e-commerce, transit and public-space UX, media, and B2B software, so you can review work close to your own context
- Visible end-to-end process, from journey mapping and field research to native development and accessibility-driven design principles, backed by named clients including Rijksmuseum, HEMA, IKEA and Independer
- Industry recognition is documented (Webby, Red Dot, iF Design, Dutch Design Award), and the studio sits within the Eidra group alongside engineering partner Q42
Good to know
- Case studies describe approach and recognition but rarely publish business metrics, so ask for conversion, adoption or efficiency figures from comparable projects before committing
- Most published cases are undated and at least one (NS Stations 2030) is a future-vision study rather than a shipped product, so confirm which work is live and request recent (last 24 months) references
- The site presents Dutch-market and public-sector work prominently, so if your project is international or in a different vertical, ask which named team members would lead and what comparable delivery they have run
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · May 30, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
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