Agency Comparison
Baymard Institute vs Designit
Two top-rated UX agencies in Copenhagen.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| Baymard Institute | Designit | |
|---|---|---|
| Editorial score | 74.8/100 | ●77/100 |
| Hourly rate | Contact for rates | €150-199/hr |
| Team size | 50-99 | 50-249 |
| Location | Copenhagen, Denmark | Copenhagen, Denmark |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | ●Feb 19, 2026 | Feb 11, 2026 |
What we said about each
What we said about Baymard Institute
"Baymard operates as a research institute rather than a traditional agency—their 200,000+ hours of large-scale usability testing across 30+ eCommerce verticals produce the benchmarks and guidelines that other agencies reference. UX audits evaluate sites against 500+ parameters with a 40-item prioritized improvement report, and their UX-Ray tool offers AI-powered heuristic analysis at 95% accuracy. The research depth is unmatched in the eCommerce UX space: 700+ best practice guidelines, 18,000+…"
— UXAgencies editorial team, reviewed Feb 19, 2026
Read full review →What we said about Designit
"Designit's JFK Terminal 4 case study demonstrates deep process—competitive benchmarking, user interviews, stakeholder workshops, 500+ ideas synthesized into 18 experience concepts with implementation roadmaps. As part of Wipro with 12 global studios, they bring enterprise scale and cross-industry depth across aviation, healthcare, retail, and technology. Best for large organizations needing research-led service design and experience strategy, where the €150-199/hr rate is justified by process…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose Baymard Institute if you need
- •disclosed specialization in E-commerce
- •broader service offering — also covers UX Audit and UX Benchmarking
Choose Designit if you need
- •disclosed specialization in Aviation / Healthcare
- •broader service offering — also covers Service Design and Design Research
- •a higher overall editorial score
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Baymard Institute
✓ Strengths
- •500+ UX parameters per audit with direct competitor benchmarking across 280 leading US and European sites
- •71% of Fortune 500 eCommerce companies use Baymard's research—the benchmarks are the industry standard
- •Audit includes 2-hour results walkthrough plus 3 follow-up calls for redesign feedback and prototype review
⚠ Watch-outs
- •Baymard is a research and auditing institute, not a design execution partner—you'll need a separate team to implement their recommendations
- •Pricing is not published; requires a sales call to get a quote
- •Focused exclusively on eCommerce UX—not suitable for SaaS, B2B platforms, or non-transactional products
Designit
✓ Strengths
- •JFK Terminal 4 case shows full process: research, ideation (500+ ideas), concept development (18 concepts), and roadmapping
- •12 global studios with cross-industry depth—aviation, healthcare, retail, technology
- •Published 'Do No Harm' responsible design framework applied at every project stage
⚠ Watch-outs
- •Part of Wipro—confirm that the Copenhagen studio handles your project directly, not a satellite office
- •Enterprise-oriented process may not suit smaller or faster-moving projects under €50k
- •Global scale means your project competes for attention with JFK-sized engagements—clarify team allocation upfront
Service coverage
Where each agency overlaps and where each is unique.
Only Baymard Institute
- •UX Audit
- •UX Benchmarking
- •User Research
Both
None.
Only Designit
- •Service Design
- •Design Research
- •UX/UI Design
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
Baymard Institute
Contact for rates
Designit
Rate: €150-199/hr
€72,000–€95,520
Pricing is comparable between the two — choose based on specialization rather than cost.
Frequently asked questions
- Which scores higher overall, Baymard Institute or Designit?
- Designit scores 77/100, 2.2 points higher than Baymard Institute at 74.8/100. See our methodology for how scores are calculated.
- When should I consider both Baymard Institute and Designit?
- Consider running parallel discovery briefs with Baymard Institute and Designit if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 29, 2026. Most recently reviewed: Baymard Institute on February 19, 2026. How we rank