Designit
Copenhagen, Denmark
About
Global design consultancy (part of Wipro) headquartered in Copenhagen with 12 studios worldwide, specializing in service design, design research, and experience strategy for clients like JFK Terminal 4, Pandora, and Acer.
Our Take
Designit's JFK Terminal 4 case study demonstrates deep process—competitive benchmarking, user interviews, stakeholder workshops, 500+ ideas synthesized into 18 experience concepts with implementation roadmaps. As part of Wipro with 12 global studios, they bring enterprise scale and cross-industry depth across aviation, healthcare, retail, and technology.
Best for large organizations needing research-led service design and experience strategy, where the €150-199/hr rate is justified by process maturity.
Key strengths
- JFK Terminal 4 case shows full process: research, ideation (500+ ideas), concept development (18 concepts), and roadmapping
- 12 global studios with cross-industry depth—aviation, healthcare, retail, technology
- Published 'Do No Harm' responsible design framework applied at every project stage
Good to know
- Part of Wipro—confirm that the Copenhagen studio handles your project directly, not a satellite office
- Enterprise-oriented process may not suit smaller or faster-moving projects under €50k
- Global scale means your project competes for attention with JFK-sized engagements—clarify team allocation upfront
Based on publicly available portfolio as of Feb 11, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
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