Agency Comparison
Baymard Institute vs Spring/Summer
Two top-rated UX Audit agencies in Copenhagen.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| Baymard Institute | Spring/Summer | |
|---|---|---|
| Editorial score | 74.8/100 | ●75/100 |
| Hourly rate | Contact for rates | €150-199/hr |
| Team size | ●50-99 | 10-49 |
| Location | Copenhagen, Denmark | Copenhagen, Denmark |
| Founded | — | 2013 |
| Tier | Free | Free |
| Last reviewed | Feb 19, 2026 | ●May 30, 2026 |
What we said about each
What we said about Baymard Institute
"Baymard operates as a research institute rather than a traditional agency—their 200,000+ hours of large-scale usability testing across 30+ eCommerce verticals produce the benchmarks and guidelines that other agencies reference. UX audits evaluate sites against 500+ parameters with a 40-item prioritized improvement report, and their UX-Ray tool offers AI-powered heuristic analysis at 95% accuracy. The research depth is unmatched in the eCommerce UX space: 700+ best practice guidelines, 18,000+…"
— UXAgencies editorial team, reviewed Feb 19, 2026
Read full review →What we said about Spring/Summer
"The published portfolio runs 65 projects across e-commerce, brand identity, and website builds, with named clients including Polène, American Express, Carl Hansen & Søn, Bang & Olufsen, and Carlsberg, plus mobile work for Magasin, Uniqlo, and Swatch; the award record is documented in depth (Awwwards 2x Site of the Year and 23x Site of the Day, FWA 28x). Case studies read as design-rationale narratives heavy on visuals and strategic framing rather than UX evidence, with no user research…"
— UXAgencies editorial team, reviewed May 30, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose Baymard Institute if you need
- •larger team capacity for multi-stream or enterprise-scale programs
- •broader service offering — also covers UX Benchmarking and User Research
Choose Spring/Summer if you need
- •closer collaboration at a smaller team scale
- •disclosed specialization in SaaS & B2B / FinTech
- •broader service offering — also covers Design Systems and Service Design
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Baymard Institute
✓ Strengths
- •500+ UX parameters per audit with direct competitor benchmarking across 280 leading US and European sites
- •71% of Fortune 500 eCommerce companies use Baymard's research—the benchmarks are the industry standard
- •Audit includes 2-hour results walkthrough plus 3 follow-up calls for redesign feedback and prototype review
⚠ Watch-outs
- •Baymard is a research and auditing institute, not a design execution partner—you'll need a separate team to implement their recommendations
- •Pricing is not published; requires a sales call to get a quote
- •Focused exclusively on eCommerce UX—not suitable for SaaS, B2B platforms, or non-transactional products
Spring/Summer
✓ Strengths
- •65 published projects with recognizable clients (Polène, American Express, Carl Hansen & Søn, Bang & Olufsen, Carlsberg) and full case-study pages for each, concentrated in e-commerce and brand/website work.
- •Documented award record across multiple bodies (Awwwards 2x Site of the Year / 23x Site of the Day, FWA 28x, Creative Circle Digital Agency of the Year), supporting the premium positioning on craft.
- •Clear business legitimacy: Copenhagen address, phone, email, a stated 15-20 person multidisciplinary team, and named platform competencies (Shopify Plus, Sanity, Webflow).
⚠ Watch-outs
- •Ask for research artefacts and quantified outcomes (conversion lift, AOV, traffic) before signing; the visible case studies show design rationale and aesthetics but no testing or redesign-attributable metrics, which is a gap at a €150-199/hr rate.
- •Confirm Service Design, UX Audit, and Dashboard Design capability directly, as none appear in the site's offerings or portfolio.
- •Verify FinTech and SaaS/B2B experience with reference projects, since the visible finance work is investment/portfolio sites rather than fintech products.
Service coverage
Where each agency overlaps and where each is unique.
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
Baymard Institute
Contact for rates
Spring/Summer
Rate: €150-199/hr
€72,000–€95,520
Pricing is comparable between the two — choose based on specialization rather than cost.
Frequently asked questions
- Which has more E-commerce experience, Baymard Institute or Spring/Summer?
- Both agencies publish E-commerce case studies. Spring/Summer has the broader industry stack overall, with disclosed experience in SaaS & B2B, FinTech beyond their shared focus.
- Which scores higher overall, Baymard Institute or Spring/Summer?
- Spring/Summer scores 75/100, 0.2 points higher than Baymard Institute at 74.8/100. See our methodology for how scores are calculated.
- Which is faster to engage, Baymard Institute or Spring/Summer?
- Spring/Summer is typically faster to engage — smaller team, fewer procurement gates. Baymard Institute operates with longer lead times (typical 4–6 week onboarding), reflecting larger-scale program work. Confirm engagement timelines directly with each before signing.
- When should I consider both Baymard Institute and Spring/Summer?
- Consider running parallel discovery briefs with Baymard Institute and Spring/Summer if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 30, 2026. Most recently reviewed: Spring/Summer on May 30, 2026. How we rank