Visual ID
Stockholm, Sweden
About
Design agency with multidisciplinary team specializing in brand, retail, and product design.
Our Take
Visual ID's published work centers on physical touchpoints: retail concepts and store interiors (Kia, Telia, PocketShop), exhibitions (Cupra, Scandinavian XPO), and industrial product design (BEU watches, Tretorn and Ilse Jacobsen footwear, YNOIR earphones), with the homepage stating the team specializes in "evolving brands through their physical touch points."
Digital and UX depth is thin: across roughly 18 cases only one (Telia's Virtual Stores indoor-positioning system) is framed as screen UX, and the page limits Visual ID's role there to "graphical interfaces and functional integration" rather than research or product ownership; the omni-channel cases describe QR codes and in-store touchscreens, not app or website design.
No case describes user research, prototyping, or usability testing, no project carries an outcome metric, and the most recent dated work visible is from 2020, so you should treat the published portfolio as spatial and industrial design rather than digital product UX.
Best for buyers who need physical retail concepts, store rollout design, exhibition stands, or industrial product design, particularly in automotive and consumer retail; look elsewhere if the priority is app, web, or research-led digital product UX.
Key strengths
- Named retail and product clients with scaled execution, including a Kia omni sales unit rolled out across 80 Swedish retailers and 50-plus footwear styles designed for Tretorn.
- Cross-disciplinary physical-design capability spanning retail concepts, interiors, exhibitions, and industrial product design, with a German Design Award 2020 cited for the BEU watch work.
- Recognizable brand roster (Kia, Telia, Cupra, Tretorn, Ilse Jacobsen) signaling the team handles large clients and multi-store programs.
Good to know
- Confirm the engagement is physical/spatial or industrial design; the portfolio shows almost no standalone app, website, or research-led digital UX, so press for digital product samples before assuming that capability.
- Ask for outcome data and a written process; no case cites conversion, sales, or usability metrics, and none describes user research, prototyping, or testing phases.
- Request recent (2023-2025) projects, since the newest dated work visible on the site is from 2020, and verify the site reflects current capabilities and team.
Based on publicly available portfolio as of May 30, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
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