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Antrop

Stockholm, Sweden

50-99Contact for ratesResponds in 24h

About

UX and service design agency helping Swedish organizations design user-centered services, design systems, and digital experiences.

Who They Work With

Established Swedish enterprises and public agencies modernizing digital services, design systems or customer-driven ways of working.

Clients:EnterpriseMid-marketB2CPublic sector
Engagements:Project-basedEmbedded teamsTransformation programs

Based on 18 documented clients · verified Jul 2026

Our Take

Antrop publishes 10+ case studies spanning Swedish institutions—SJ (national railways design system), Ingka Centres (IKEA’s circular retail concept), and Citymail (package tracking redesign). The SJ case documents a 2-year design system engagement covering design tokens, dark mode, visual regression testing, and version control across 20 systems.

Services cover business insight, experience design, and organizational design capability—positioned as a service design and UX consultancy rather than a visual design or development shop.

The case library skews toward deep, capability-building engagements—a two-year SJ design system across 20 systems, org-wide customer-driven training at Transportstyrelsen, a strategic vision for the national 1177 service—backed by named outcomes like Svea's 40% lower bounce rate.

Key strengths

  • SJ design system case shows deep process: design tokens, dark mode, visual regression testing, version control, and adoption across 20 systems over 2 years
  • Client roster includes major Swedish institutions—SJ, Ingka Centres (IKEA), Citymail—demonstrating enterprise-scale delivery
  • Three service pillars (business insight, experience design, design capability building) signal strategic depth beyond tactical UX execution

Good to know

  • Website and all case studies are in Swedish only—confirm English-language delivery capability if your team operates in English
  • No hourly rate published—request pricing early to assess fit with your budget
  • Portfolio leans toward Swedish public sector and large Swedish brands—if you operate outside Sweden, ask for internationally relevant experience
Gabor Kiss

Reviewed by Gabor Kiss

Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026

Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.


How we evaluate agencies

Notable Clients

Every engagement documented in a published case study

SJTwo-year design system unifying 20+ systems: design tokens, dark mode, visual regression testingSource ↗
Ingka CentresFour-market feasibility study for Circuit, IKEA's circular rent/reuse/second-hand retail conceptSource ↗
CityMailRedesigned recipient package-tracking platform (~100 scenarios); cut empty support callsSource ↗
SystembolagetDesigned Måttfull, a research-backed app to help users track and moderate alcohol consumptionSource ↗
ÅhlénsUser-tested navigation redesign structuring a large range for easier e-commerce discoverySource ↗
Länsförsäkringar FastighetsförmedlingCustomer journey, personas and 'LFF Way of Working' lifting NPS across ~200 broker officesSource ↗
doktor.seService design mapping digital-plus-physical patient journeys to prioritize care improvementsSource ↗
Landshypotek BankRebuilt internet bank on a WCAG 2.2 AA design system meeting the EU accessibility directiveSource ↗
Inera (1177)Strategic vision and prototypes reimagining Sweden's national 1177 service as a proactive advisorSource ↗
TransportstyrelsenTrained 118 managers to embed customer-driven ways of working across the transport agencySource ↗
NoWoRedesigned pension app and turned a long signup form into a welcoming onboarding chatSource ↗
LäkemedelsverketMerged four medicine-search services into one accessible search for clinicians, industry and publicSource ↗

Services

Industries

GovernmentHealthcareRetailFinTech

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