SOHO Creative Group
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Berlin, Germany
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About
Web design and branding agency with offices in Berlin, Dublin, and New York, delivering UX-driven websites for health tech, fintech, and cultural institutions.
Who They Work With
B2B tech, deep-tech and investment firms needing a strategy-led website redesign that turns a complex offering into a clear narrative.
Based on 12 documented clients · verified Jul 2026
Our Take
SOHO publishes nine case studies documenting structured UX work with measurable outcomes—Withings health tech (+32% session duration, +27% product page conversion, 10+ market rollout), the EIT Community EU-innovation platform (+33% task completion, -25% bounce), and Simudyne financial simulation (+36% session duration, +29% qualified lead conversions).
Each project follows a consistent approach: discovery/strategy, information architecture and UX, design system, and development. The IMMA case includes discovery workshops with internal teams, and the Withings case documents user journey redesign for a complex product ecosystem.
The playbook repeats across finance, deep tech and culture—discovery, IA, a design system, then build—turning a complex, multi-audience proposition into one confident narrative, from a Berlin cultural space up to €260B EQT.
Key strengths
- Measurable outcomes across 3 case studies—Withings +27% conversion, IMMA +35% traffic and +28% shop revenue, Simudyne +29% qualified leads
- Consistent UX methodology: discovery workshops, information architecture restructuring, design systems, and scalable development across every published project
- Three-office presence (Berlin, Dublin, New York) with accessibility expertise—IMMA case documents A→AA WCAG compliance
Good to know
- Small team (2-9)—confirm capacity and who would be assigned to your project, especially for larger engagements
- Published UX process focuses on information architecture and user journeys rather than primary user research (interviews, usability testing)—clarify research methodology if that matters for your project
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · Mar 11, 2026
Based on the agency's publicly available portfolio. Our assessment is independent—agencies cannot pay to change it.
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