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Netzstrategen logo - UX agency in Barcelona

Netzstrategen

Barcelona, Spain

50-99€60-90/hrResponds in 24h

About

Digital strategy consultancy specializing in digital business planning, analytics, SEO, and e-commerce for mid-market companies.

Who They Work With

Mid-market DACH firms and public bodies wanting strategy-led website relaunches where UX rides alongside SEO, analytics, and dev.

Clients:Mid-marketB2BB2CPublic sector
Engagements:Project-basedRetainerTransformation programs

Based on 15 documented clients · verified Jul 2026

Our Take

Netzstrategen's "Digital Game Plan" methodology focuses on digital business strategy, analytics, SEO, and e-commerce rather than UX design. German Web Awards 2025 recognized their work as "strategically strong and operationally excellent."

Published references (B.PRO, TechnologieRegion Karlsruhe, KI-Allianz BW) are primarily website relaunches and branding for regional mid-market clients. Design and UX appear as one of many service areas rather than a core specialty.

The weaker fit is buyers wanting a dedicated UX or product-design specialist—UX here is real and staffed but bundled inside a strategy-led offering (the Digital Game Plan: SEO, analytics, dev, e-commerce).

Key strengths

  • German Web Awards 2025 winner—recognized for strategic and operational quality
  • AVPQ certified for public-sector contracts—relevant if your project involves government procurement
  • Clear methodology ("Digital Game Plan") for digital strategy with analytics, SEO, and e-commerce integration

Good to know

  • UX/Design is one of 7 service areas—confirm dedicated UX designers and researchers if your project needs focused UX work
  • Client references are primarily regional mid-market companies—ask for comparable case studies if your project is enterprise-scale
  • Offices in Karlsruhe, Köln, and Barcelona—clarify which team would handle your project
Gabor Kiss

Reviewed by Gabor Kiss

Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026

Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.


How we evaluate agencies

Notable Clients

Every engagement documented in a published case study

B.PROWebsite relaunch, visual design and branding on a decoupled frontend + Payload CMS for the catering-equipment maker; German Web Award 2025; testimonialSource ↗
KI-Allianz Baden-WürttembergBrand strategy, corporate identity, design and content for the state AI alliance; three workshops and a styleguide; German Web Award 2025Source ↗
TechnologieRegion KarlsruheUX/UI design, concept, sitebuilding and data-driven personas for the regional public body's two-site relaunchSource ↗
BNN (Badische Neueste Nachrichten)Portal relaunch since 2015: UX strategy, visual identity and an atomic-design component system on WordPress; testimonialSource ↗
xLab (Hochschule Karlsruhe)Corporate design, design system, UX/UI (Figma personas and journeys) and SEO for an experimental lab at a public universitySource ↗
SchweickertWebsite relaunch: information architecture, visual identity, a Storybook design system, Craft CMS and SEO for the IT-infrastructure firmSource ↗
LTURTravel-blog relaunch: UX/UI, SEO strategy, custom Gutenberg blocks and ecommerce integration for the last-minute travel brandSource ↗
Schwabe GroupStrategy, personas, UX optimization and accessibility for the global pharma group; mental-aktiv.de relaunch and Tebonin app UXSource ↗
HAURATONDigital transformation since 2018: branding, personas, customer-journey mapping and CRM/lead automation across markets for the drainage-systems makerSource ↗
feco-feederleSince 2017: online shop, website relaunch, UX, SEO, content strategy and analytics for the office-furniture and partitions makerSource ↗
WohnparcTransformed a stationary furniture retailer into a unified ecommerce brand: strategy, UX, dev and ERP/payment integrationSource ↗
Gartenmöbel CompanyDevelopment, UX/design, SEO and ecommerce; a high-performance decoupled WordPress frontend and marketplace expansion for the furniture retailerSource ↗

Services

Digital StrategyDigital AnalyticsE-commerce

Industries

E-commerceGovernment

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