I-MAS
Barcelona, Spain
About
Industrial engineering and product design firm with 10,000m² facilities in Barcelona, delivering hardware, embedded device interfaces, and brand identity for physical products. Gold Delta ADI-FAD 2024 winner for be·ia.
Who They Work With
Hardware and consumer-product makers needing turnkey industrial design and engineering—physical devices, not digital product UX.
Based on 8 documented clients · verified Jul 2026
Our Take
I-MAS is an industrial engineering firm with 10,000m² of manufacturing facilities in Barcelona. Their flagship project, be·ia (Gold Delta ADI-FAD 2024), is a prenatal ultrasound device combining hardware design, AI-powered software, user interface development, and brand identity—delivered by coordinating all departments. The be·ia case study explicitly describes UI research and development for real-time medical visualization.
Other published cases—didobaby (ergonomic baby feeding tool) and WiPass (wireless Wi-Fi device for a startup)—are purely physical product design without digital UI components. UX/UI capability appears tied to hardware product interfaces rather than standalone digital design.
The weaker fit is teams seeking standalone digital UX/UI or web/app design—the documented work is physical products with embedded device interfaces, not screen-first product design.
Key strengths
- Gold Delta ADI-FAD 2024 for be·ia—full-service delivery combining hardware, UI, AI software, and brand identity in one project
- 10,000m² manufacturing facilities with prototyping, CNC machining, and assembly—end-to-end physical product pipeline
- Demonstrated ability to coordinate all departments on cross-disciplinary projects—hardware, software, UI, branding
Good to know
- UI work is embedded in hardware products (be·ia device interface)—confirm standalone digital design capability if your project is web or app only
- Most published case studies (didobaby, WiPass) are pure industrial design with no digital UI component
- Website and services are primarily in Spanish—confirm English delivery capability if needed
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026
Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.
Notable Clients
Every engagement documented in a published case study
Services
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