I-MAS
Barcelona, Spain
About
Industrial engineering and product design firm with 10,000m² facilities in Barcelona, delivering hardware, UI, and brand identity for physical+digital products. Gold Delta ADI-FAD 2024 winner for be·ia.
Our Take
I-MAS is an industrial engineering firm with 10,000m² of manufacturing facilities in Barcelona. Their flagship project, be·ia (Gold Delta ADI-FAD 2024), is a prenatal ultrasound device combining hardware design, AI-powered software, user interface development, and brand identity—delivered by coordinating all departments. The be·ia case study explicitly describes UI research and development for real-time medical visualization.
Other published cases—didobaby (ergonomic baby feeding tool) and WiPass (wireless Wi-Fi device for a startup)—are purely physical product design without digital UI components. UX/UI capability appears tied to hardware product interfaces rather than standalone digital design.
Best for companies building physical products that need integrated hardware engineering, device UI, and brand identity under one roof—not for teams seeking standalone digital UX/UI or web/app design.
Key strengths
- Gold Delta ADI-FAD 2024 for be·ia—full-service delivery combining hardware, UI, AI software, and brand identity in one project
- 10,000m² manufacturing facilities with prototyping, CNC machining, and assembly—end-to-end physical product pipeline
- Demonstrated ability to coordinate all departments on cross-disciplinary projects—hardware, software, UI, branding
Good to know
- UI work is embedded in hardware products (be·ia device interface)—confirm standalone digital design capability if your project is web or app only
- Most published case studies (didobaby, WiPass) are pure industrial design with no digital UI component
- Website and services are primarily in Spanish—confirm English delivery capability if needed
Based on publicly available portfolio as of Feb 11, 2026. Own this agency? Claim your profile to provide additional context or request a review update.
Services
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