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FLUID Design logo - UX agency in Munich

FLUID Design

Munich, Germany

10-49Contact for ratesResponds in 24h

About

UX/UI and industrial design agency specializing in medical technology, healthcare platforms, and complex data systems with over 15 years of experience.

Who They Work With

MedTech and industrial hardware makers needing combined UX/UI and industrial design for regulated, connected products.

Engagements:Project-based

Based on 16 documented clients · verified Jul 2026

Our Take

FLUID Design publishes 18+ projects combining UX/UI design and industrial design, with deep specialization in medical technology. Published work includes Storz Medical (shockwave therapy devices—both hardware and software UI), BD Rowa (pharmacy automation interface), Siemens (the Customer Heartbeat platform), and Stellaromics (a 3D spatial-biology lab instrument).

With nearly 20 years of experience (founded 2006 as LUNAR Europe) and clients including Siemens, Siemens Energy, Bosch, Gigaset and Mammut, the agency demonstrates regulated-industry expertise—MDR compliance, human factors engineering, and usability engineering are explicitly part of their process.

The weaker fit is a purely digital, unregulated product: FLUID's edge is combined industrial and UX design for regulated, connected hardware, with MDR compliance, human factors and usability engineering built into the process.

Key strengths

  • 18+ published projects with deep MedTech specialization—Storz Medical, BD Rowa, Siemens, Stellaromics—plus a consumer and industrial practice (Bosch, Gigaset, Beurer, Mammut)
  • Combined UX/UI and industrial design under one roof—rare capability for projects spanning physical devices and digital interfaces
  • Explicit regulatory expertise (MDR compliance, human factors engineering, usability engineering) for medical device design

Good to know

  • No hourly rate published—clarify pricing early, especially for regulated-industry projects which typically carry premium rates
  • Small team (10-49)—confirm capacity for large-scale or time-sensitive projects
  • Work page shows project titles but individual case study depth varies—request detailed process documentation for your specific industry
Gabor Kiss

Reviewed by Gabor Kiss

Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026

Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.


How we evaluate agencies

Notable Clients

SiemensDesigned and built 'Customer Heartbeat', a global web app crowdsourcing customer insights across Siemens; 2-week sprints; iF Award 2025; named testimonialSource ↗
BoschLong-running partnership with Bosch Home Appliances; designed the Tassimo Finesse coffee machine (industrial design plus UX); Red Dot and iF 2023Source ↗
Storz MedicalRedesigned the MASTERPULS Icon shockwave-therapy device line—industrial design plus patient-centered UI; clinic user research; named testimonialSource ↗
BD RowaDesigned the SMART UI for next-gen pharmacy-automation robots; multi-country pharmacist research; testimonial from a BD Rowa segment leadSource ↗
MammutDesigned the Barryvox S2 avalanche transceiver—physical form plus rescue UI and launch CGI; ISPO Award 2023; named testimonialSource ↗
Siemens EnergyDesigned and built COIN, a self-service HR platform consolidating multiple tools post-spinoff; UX framework for complex data; named testimonialSource ↗
BeurerBuilt a Design Language System for the premium ICONIC PRO hair-care line (dryers, straightener, brush); named testimonialSource ↗
GigasetCreated 'Gigaset OS', a design system spanning DECT handsets, apps, desk phones and web; component library; iF Award 2021; named testimonialSource ↗
QwelloDesigned next-gen urban EV charging stations (triangular pole, dual charge points, IP54); Red Dot and iF 2026; named CTO testimonialSource ↗
StellaromicsIndustrial design plus UX for the Pyxa 3D spatial-biology lab instrument; full-scale validation prototype on a tight timeline; named CTO testimonialSource ↗

Also worked with

NovartisSource ↗
PhilipsSource ↗

Services

UX/UI DesignIndustrial DesignDesign Research

Industries

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