AJ&Smart
Berlin, Germany
About
Design Sprint pioneers turned facilitation-training company, with a selective Berlin product design studio naming clients like Google and N26 — a fit for sprint facilitation from a recognized brand, not ongoing agency engagements.
Our Take
The company has pivoted from running Design Sprints for clients to building facilitation training products—the studio page states they take on product design work only "when it feels right."
No published case studies, process documentation, or measurable outcomes are visible on the current website, though named projects (N26 banking app, Oak Meditation, Zero Fasting Tracker) suggest real product work behind the scenes.
Best for teams that want Design Sprint facilitation from a recognized brand—but if you need a dedicated UX agency for ongoing product work, confirm current availability and staffing before engaging.
Key strengths
- Recognized pioneers of the Design Sprint methodology with 14 years of experience and named clients including Google, N26, Lego, and the UN
- Strong thought leadership: active YouTube channel, two podcasts, and a facilitation newsletter reaching thousands of practitioners
- Berlin-based studio at a verifiable address (Köpenicker Strasse 10A) with clear team identity
Good to know
- Primary business is now facilitation training (facilitator.com), not agency design services—confirm current studio capacity and availability for your project timeline
- No published case studies or portfolio with process documentation on the current website—ask to see detailed work samples before shortlisting
- At €138+/hr with a selective approach to client work, request a clear scope and commitment level before engaging
Reviewed by Gabor Kiss
Founder of UX Agencies · UX Lead at SAP · Feb 11, 2026
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