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Futurice logo - UX agency in Helsinki

Futurice

Helsinki, Finland

250+Contact for ratesResponds in 24h

About

Major consultancy with 800+ experts across healthcare, finance, and retail sectors.

Who They Work With

Enterprises needing strategy, design, build and AI under one roof—think BMW, KONE or Kesko—for large-scale digital transformation.

Clients:EnterpriseMid-marketB2BB2C
Engagements:Project-basedEmbedded teamsTransformation programs

Based on 16 documented clients · verified Jul 2026

Our Take

Futurice publishes 36 freely accessible case studies on its English-language site, fronted by named clients including BMW, Bosch, E.ON, KONE, Scandinavian Airlines, Zalando and Supercell, with reported outcomes such as 1.5M+ app installs for K-Ruoka and a 60% reduction in airline route cancellations, and the blog shows new posts dated May 2026.

The firm presents as a digital transformation consultancy rather than a design studio: across the homepage, services pages and the case studies that were readable, design and UX sit inside a broader "Digital Experiences" pillar that ranks behind strategy, AI, data and platform engineering, and the case studies that could be opened (Scandinavian Airlines, dated from 2018) lead with cloud architecture, CI/CD and agile delivery rather than research, UI or usability work.

Design-specific deliverables are rarely itemized, the published methodology is the open-sourced "Lean Service Creation" process rather than a UX research-and-testing pipeline, and several headline references are engineering- or AI-led, so a buyer cannot tell from the site how large or senior the dedicated UX team is relative to the roughly 522 engineers, strategists and consultants.

Design/UX is genuine but sits inside a strategy-AI-engineering house—strongest in energy, automotive and AI programs (E.ON, BMW, KONE); ask Futurice to name the UX leads and show recent design-led cases rather than transformation or engineering ones.

Key strengths

  • Large, ungated portfolio of 36 case studies with recognizable enterprise clients (BMW, Bosch, E.ON, KONE, Scandinavian Airlines, Zalando) and some published outcome metrics, backed by a publicly verifiable 2000 founding and multi-country presence (Finland, Germany, Sweden, UK, USA, Poland, Portugal).
  • Genuine end-to-end capacity: strategy, design, software engineering, data and AI under one roof, suited to enterprise transformation programs that need more than UI work.
  • Active, dated thought leadership (blog posts through May 2026 on DesignOps, enterprise AI maturity and engineering) signals an operating, current business rather than a dormant brand.

Good to know

  • Design and UX read as secondary to strategy, AI and platform engineering across the site; ask Futurice to name the dedicated UX/design team size and seniority within the roughly 522-person headcount before assuming a deep design bench.
  • Readable case studies (e.g. Scandinavian Airlines, 2018-era) emphasize cloud architecture and agile delivery over research, UI and usability detail; request 2-3 recent, design-led case studies with the specific research and testing methods used.
  • No public rates and engagements appear enterprise-scaled; confirm pricing, minimum project size and whether you will get a design-focused team or a transformation/engineering-weighted one for the budget.
Gabor Kiss

Reviewed by Gabor Kiss

Founder of UX Agencies · UX Lead at SAP · May 30, 2026

Based on the agency's publicly available portfolio. Own this agency? Claim your profile to provide additional context or request a review update.


How we evaluate agencies

Notable Clients

Every engagement documented in a published case study

BMWUX strategy, concepts and service design for the BMW–Viessmann 'Digital Energy Solutions' e-mobility JVSource ↗
BoschPRO360 pro-tools platform (React Native/web + microservices); agile research and a user-centric product; named testimonialSource ↗
E.ON'Project Silicon' renewable-energy sales platform—full-stack build plus human-centric service design and an installer QA appSource ↗
KONETenderLens GenAI tender-extraction tool with UX design from repeated sales-team interviews; named testimonialSource ↗
Scandinavian AirlinesEuroBONUS agile transformation on Azure/Kubernetes—primarily engineering and agile delivery; named testimonialSource ↗
SupercellWood City smart-office: service design with UI/UX/AV designers plus employee user research; named testimonialSource ↗
Kesko (K-Ruoka)K-Hyvinvointi AI nutrition feature inside the K-Ruoka grocery app; designers plus a user-testing group and data scienceSource ↗
Volkswagen Financial Services4-year 'DRIVE' direct-to-consumer leasing platform—service design, UX/UI and engineering via Lean Service CreationSource ↗
UpvestRedesign of internal investment-ops software—UX research, UI prototyping and a design system; named testimonialSource ↗
Terveystalo'Nero' AI agent-search tool—agent research and UX plus change management alongside LLM/Azure engineering; named testimonialSource ↗
Jagex (RuneScape)Full RuneScape website UX/UI overhaul with large-scale community research and a headless rebuild; named testimonialSource ↗
NesteRAG AI knowledge assistant—use-case discovery and a conversational UX plus hybrid-search engineeringSource ↗

Services

UX & Product DesignService DesignAI & Data Product Development

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