Agency Comparison
IDEO vs User Interface Design
Two Healthcare UX specialists — London vs Munich.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| IDEO | User Interface Design | |
|---|---|---|
| Editorial score | 77/100 | 77/100 |
| Hourly rate | €200/hr | ●€120-180/hr |
| Team size | 50-99 | ●100-249 |
| Location | London, United Kingdom | Munich, Germany |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | Feb 11, 2026 | Feb 11, 2026 |
What we said about each
What we said about IDEO
"IDEO publishes 15+ case studies spanning nearly 50 years, with standout projects for H&M (22% stock reduction, 34% sales increase via supply chain redesign), Teal Health (FDA-authorized at-home screening device tested with 220 participants), and Boom Supersonic (full-scale cabin prototyping leading to American Airlines order)—each showing documented research, prototyping, and measurable business outcomes. At €200+/hr, IDEO operates at the top of the market, and the work justifies the…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →What we said about User Interface Design
"UID's portfolio shows 20+ project showcases spanning industrial interfaces (Bosch Rexroth, Dürr Systems, LIEBHERR), medical devices (BERLIN-CHEMIE, Pharmatechnik, Qiagen), and consumer electronics (Thermomix TM6). The Thermomix case documents user research, iterative UI design, and cross-functional collaboration—earning Red Dot and iF DESIGN awards. Published case studies consistently reference research phases and design process, though specific business metrics are rare."
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose IDEO if you need
- •closer collaboration at a smaller team scale
- •disclosed specialization in Retail
- •broader service offering — also covers Service Design and Innovation
Choose User Interface Design if you need
- •a more cost-effective engagement (~33% lower rate)
- •larger team capacity for multi-stream or enterprise-scale programs
- •broader service offering — also covers UX/UI Design and User Research
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
IDEO
✓ Strengths
- •Published case studies include specific business metrics—H&M saw 34% sales increase and 22% stock reduction; Teal Health achieved FDA authorization with 97% ease-of-use in a 220-person clinical study
- •Nearly 50-year track record with C-suite client testimonials from Ford, Moderna, and Intercorp—signals a firm that operates at the executive level, not just the project level
- •Work spans physical products (Boom cabin, Teal Wand, Fizik helmets), digital platforms (FEMSA/OXXO, Sephora), and organizational design (Ford, Moderna)—rare breadth backed by evidence in each category
⚠ Watch-outs
- •At €200+/hr with no published maximum rate, request a detailed scope and fee structure early—IDEO's engagements are typically large-scale and may not suit projects under six figures
- •London office is one of several global locations—confirm which team and office will lead your engagement, as case studies span US, Latin America, and European work
- •Most published case studies focus on strategy and product creation rather than ongoing UX design or interface optimization—if your need is iterative digital product improvement, clarify whether IDEO's model fits
User Interface Design
✓ Strengths
- •20+ published showcases across 5 verticals with named enterprise clients (Bosch, Merck, Vorwerk, LIEBHERR)
- •Visible research-to-design process with 3 design awards (Red Dot, iF DESIGN, UX Design Award) for Thermomix TM6
- •Dedicated UX enablement service—useful if you need to build internal UX capability alongside delivery
⚠ Watch-outs
- •Published case studies rarely include specific business metrics—ask for measurable outcomes before committing
- •Frontend development offered through sister company BAYOOTEC—clarify team composition for projects requiring development
Service coverage
Where each agency overlaps and where each is unique.
Only IDEO
- •Service Design
- •Innovation
- •Product Design
Both
None.
Only User Interface Design
- •UX/UI Design
- •User Research
- •Frontend Development
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
IDEO
Rate: €200/hr
€96,000+
User Interface Design
Rate: €120-180/hr
€57,600–€86,400
For most general product engagements, User Interface Design delivers better ROI per hour. For Retail-specific work, IDEO's premium is justified by their declared specialization.
Frequently asked questions
- Which is cheaper, IDEO or User Interface Design?
- User Interface Design is cheaper by roughly 33% — €150/hr median vs €200/hr at IDEO. The premium reflects either brand or specialization — see the editorial pull quotes for context.
- Which has more Healthcare experience, IDEO or User Interface Design?
- Both agencies publish Healthcare case studies. IDEO has the broader industry stack overall, with disclosed experience in Retail beyond their shared focus.
- Which scores higher overall, IDEO or User Interface Design?
- Both score equally well overall (77/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- When should I consider both IDEO and User Interface Design?
- Consider running parallel discovery briefs with IDEO and User Interface Design if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 29, 2026. Most recently reviewed: IDEO on February 11, 2026. How we rank