Side by side
Key data on both agencies. The accent dot marks where one leads.
| Designit | IDEO | |
|---|---|---|
| Editorial score | 77/100 | 77/100 |
| Hourly rate | ●€150-199/hr | €200/hr |
| Team size | 50-249 | 50-99 |
| Location | Copenhagen, Denmark | London, United Kingdom |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | Feb 11, 2026 | Feb 11, 2026 |
What we said about each
What we said about Designit
"Designit's JFK Terminal 4 case study demonstrates deep process—competitive benchmarking, user interviews, stakeholder workshops, 500+ ideas synthesized into 18 experience concepts with implementation roadmaps. As part of Wipro with 12 global studios, they bring enterprise scale and cross-industry depth across aviation, healthcare, retail, and technology. Best for large organizations needing research-led service design and experience strategy, where the €150-199/hr rate is justified by process…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →What we said about IDEO
"IDEO publishes 15+ case studies spanning nearly 50 years, with standout projects for H&M (22% stock reduction, 34% sales increase via supply chain redesign), Teal Health (FDA-authorized at-home screening device tested with 220 participants), and Boom Supersonic (full-scale cabin prototyping leading to American Airlines order)—each showing documented research, prototyping, and measurable business outcomes. At €200+/hr, IDEO operates at the top of the market, and the work justifies the…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose Designit if you need
- •disclosed specialization in Aviation / Technology
- •broader service offering — also covers Design Research and UX/UI Design
Choose IDEO if you need
- •disclosed specialization in Retail / Automotive
- •broader service offering — also covers Innovation and Product Design
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Designit
✓ Strengths
- •JFK Terminal 4 case shows full process: research, ideation (500+ ideas), concept development (18 concepts), and roadmapping
- •12 global studios with cross-industry depth—aviation, healthcare, retail, technology
- •Published 'Do No Harm' responsible design framework applied at every project stage
⚠ Watch-outs
- •Part of Wipro—confirm that the Copenhagen studio handles your project directly, not a satellite office
- •Enterprise-oriented process may not suit smaller or faster-moving projects under €50k
- •Global scale means your project competes for attention with JFK-sized engagements—clarify team allocation upfront
IDEO
✓ Strengths
- •Published case studies include specific business metrics—H&M saw 34% sales increase and 22% stock reduction; Teal Health achieved FDA authorization with 97% ease-of-use in a 220-person clinical study
- •Nearly 50-year track record with C-suite client testimonials from Ford, Moderna, and Intercorp—signals a firm that operates at the executive level, not just the project level
- •Work spans physical products (Boom cabin, Teal Wand, Fizik helmets), digital platforms (FEMSA/OXXO, Sephora), and organizational design (Ford, Moderna)—rare breadth backed by evidence in each category
⚠ Watch-outs
- •At €200+/hr with no published maximum rate, request a detailed scope and fee structure early—IDEO's engagements are typically large-scale and may not suit projects under six figures
- •London office is one of several global locations—confirm which team and office will lead your engagement, as case studies span US, Latin America, and European work
- •Most published case studies focus on strategy and product creation rather than ongoing UX design or interface optimization—if your need is iterative digital product improvement, clarify whether IDEO's model fits
Service coverage
Where each agency overlaps and where each is unique.
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
Designit
Rate: €150-199/hr
€72,000–€95,520
IDEO
Rate: €200/hr
€96,000+
For most general product engagements, Designit delivers better ROI per hour. For Retail-specific work, IDEO's premium is justified by their declared specialization.
Frequently asked questions
- Which is cheaper, Designit or IDEO?
- Designit is cheaper by roughly 13% — €175/hr median vs €200/hr at IDEO. The premium reflects either brand or specialization — see the editorial pull quotes for context.
- Which has more Healthcare experience, Designit or IDEO?
- Both agencies publish Healthcare case studies and have similar industry breadth. Compare directly on the agency profiles: Designit and IDEO.
- Which scores higher overall, Designit or IDEO?
- Both score equally well overall (77/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- When should I consider both Designit and IDEO?
- Consider running parallel discovery briefs with Designit and IDEO if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 29, 2026. Most recently reviewed: Designit on February 11, 2026. How we rank