Agency Comparison
North Kingdom vs UKAD
Two top-rated UX agencies in Stockholm.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| North Kingdom | UKAD | |
|---|---|---|
| Editorial score | 66.5/100 | ●70/100 |
| Hourly rate | €75-125/hr | ●€50/hr |
| Team size | 100-249 | 100+ |
| Location | Stockholm, Sweden | Stockholm, Sweden |
| Founded | — | 2005 |
| Tier | Free | Free |
| Last reviewed | Feb 11, 2026 | ●May 30, 2026 |
What we said about each
What we said about North Kingdom
"North Kingdom publishes 8 case studies focused on gaming and interactive brand experiences—clients include Riot Games (RiotX Arcane), Supercell (Events Platform, Creators), and Electronic Arts (EA Highlighter). The Supercell Events Platform case documents 22 million cheers and 500,000+ in-game rewards unlocked during a World Finals activation in 2022. This is a creative agency for the gaming industry, not a traditional UX agency—portfolio centers on gamified web experiences, interactive…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →What we said about UKAD
"The published portfolio runs to 17 projects framed almost entirely as software engineering and staff-augmentation engagements (East Capital Group, AJ Produkter, GoalEnvision, EntitledTo, Logisk Profil), built on . NET, React and Umbraco, with UX/UI presented as a supporting "Expert Service" rather than the lead discipline. Case studies describe business analysis and platform modernization but stop at qualitative results such as "higher user satisfaction"; you will not find documented user…"
— UXAgencies editorial team, reviewed May 30, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose North Kingdom if you need
- •broader service offering — also covers Gaming Experiences and Creative Tech
- •a proven portfolio (score 66.5/100)
Choose UKAD if you need
- •a more cost-effective engagement (~100% lower rate)
- •disclosed specialization in FinTech / Healthcare
- •broader service offering — also covers Accessibility and Product Design
- •a higher overall editorial score
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
North Kingdom
✓ Strengths
- •20+ years of operation with verifiable major gaming clients—Riot Games, Supercell, Electronic Arts, and Absolut
- •Supercell Events Platform case shows measurable engagement: 22 million cheers, 500,000+ in-game rewards during World Finals 2022
- •Full creative-tech stack in-house: web design, 3D production, full-stack development, VR/AR, and AI development
⚠ Watch-outs
- •This is a gaming-focused creative agency—not a traditional UX/UI or product design studio; if you need product UX, confirm relevant experience outside gaming
- •Case studies emphasize visual and interactive outcomes over UX process—no visible user research, usability testing, or design system work in published cases
- •100–249 team with Stockholm and Skellefteå presence—confirm which team and location will be assigned to your project
UKAD
✓ Strengths
- •Long client relationships are documented and verifiable: EntitledTo dates to 2013 and AJ Produkter spans over a decade, supporting the site's stated 95% retention and 50+ long-term partners.
- •Four physical offices are listed with full street addresses (Stockholm, Krakow, Kharkiv, Seattle) and named leadership, with region-specific booking for EU and US.
- •Accessibility work is concretely described: WCAG 2.2 audits using WAVE, Lighthouse and Google Accessibility Scanner, manual NVDA/VoiceOver and keyboard testing, plus follow-up re-audits.
⚠ Watch-outs
- •Confirm whether the engagement you want is design-led or development-led before committing, since the site positions UX/UI and accessibility as engineering- and QA-driven services supporting custom development.
- •Ask for case studies with quantified outcomes (conversion, task-time, adoption, audit pass rates), as the published projects report only qualitative gains.
- •Request examples of UX research and usability testing with real users, since the published material describes business analysis and prototyping but does not evidence user testing.
Service coverage
Where each agency overlaps and where each is unique.
Only North Kingdom
- •Gaming Experiences
- •Creative Tech
- •Brand Experience
Both
None.
Only UKAD
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
North Kingdom
Rate: €75-125/hr
€36,000–€60,000
UKAD
Rate: €50/hr
€24,000–€24,000
For most engagements, UKAD delivers better ROI per hour. North Kingdom's premium reflects brand and tenure rather than specialization disclosed on their profile.
Frequently asked questions
- Which is cheaper, North Kingdom or UKAD?
- UKAD is cheaper by roughly 100% — €50/hr median vs €100/hr at North Kingdom. The premium reflects either brand or specialization — see the editorial pull quotes for context.
- Which scores higher overall, North Kingdom or UKAD?
- UKAD scores 70/100, 3.5 points higher than North Kingdom at 66.5/100. See our methodology for how scores are calculated.
- When should I consider both North Kingdom and UKAD?
- Consider running parallel discovery briefs with North Kingdom and UKAD if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 30, 2026. Most recently reviewed: UKAD on May 30, 2026. How we rank