Agency Comparison
IDEO vs Supercharge
Comparing Product Design options: London vs Budapest.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| IDEO | Supercharge | |
|---|---|---|
| Editorial score | 77/100 | 77/100 |
| Hourly rate | €200/hr | ●€70-100/hr |
| Team size | 50-99 | ●100-249 |
| Location | London, United Kingdom | Budapest, Hungary |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | ●Feb 11, 2026 | Feb 2, 2026 |
What we said about each
What we said about IDEO
"IDEO publishes 15+ case studies spanning nearly 50 years, with standout projects for H&M (22% stock reduction, 34% sales increase via supply chain redesign), Teal Health (FDA-authorized at-home screening device tested with 220 participants), and Boom Supersonic (full-scale cabin prototyping leading to American Airlines order)—each showing documented research, prototyping, and measurable business outcomes. At €200+/hr, IDEO operates at the top of the market, and the work justifies the…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →What we said about Supercharge
"The BritNed energy platform and VYRD insurance portal show real domain depth. The VYRD project includes qualitative user research with real homeowners—a clear signal of UX research capability when engaged. That said, case studies emphasize technology delivery over UX process—expect strong engineering-led execution rather than research-heavy design exploration."
— UXAgencies editorial team, reviewed Feb 2, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose IDEO if you need
- •closer collaboration at a smaller team scale
- •disclosed specialization in Retail / Automotive
- •broader service offering — also covers Service Design and Innovation
Choose Supercharge if you need
- •a more cost-effective engagement (~135% lower rate)
- •larger team capacity for multi-stream or enterprise-scale programs
- •disclosed specialization in AI/ML
- •broader service offering — also covers Software Engineering and Data & AI Engineering
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
IDEO
✓ Strengths
- •Published case studies include specific business metrics—H&M saw 34% sales increase and 22% stock reduction; Teal Health achieved FDA authorization with 97% ease-of-use in a 220-person clinical study
- •Nearly 50-year track record with C-suite client testimonials from Ford, Moderna, and Intercorp—signals a firm that operates at the executive level, not just the project level
- •Work spans physical products (Boom cabin, Teal Wand, Fizik helmets), digital platforms (FEMSA/OXXO, Sephora), and organizational design (Ford, Moderna)—rare breadth backed by evidence in each category
⚠ Watch-outs
- •At €200+/hr with no published maximum rate, request a detailed scope and fee structure early—IDEO's engagements are typically large-scale and may not suit projects under six figures
- •London office is one of several global locations—confirm which team and office will lead your engagement, as case studies span US, Latin America, and European work
- •Most published case studies focus on strategy and product creation rather than ongoing UX design or interface optimization—if your need is iterative digital product improvement, clarify whether IDEO's model fits
Supercharge
✓ Strengths
- •5 detailed case studies across energy, insurance, healthcare, and mobility—showing genuine delivery breadth
- •VYRD project shows qualitative user research with real homeowners—a clear signal of UX research capability when engaged
- •Part of Siili Solutions (NASDAQ-listed), SOC2 and ISO27001 certified—strong signal for enterprise buyers requiring security and compliance
⚠ Watch-outs
- •UX design is one of 5 service pillars alongside engineering, data/AI, and managed services—expect strong engineering-led execution rather than research-heavy design exploration
- •Only 1 of 5 case studies (VYRD) shows explicit user research activity—ask for research-specific deliverable samples before committing to a research-heavy engagement
- •No case studies include measurable UX outcomes (conversion rates, task completion, usability scores)—results are framed as business metrics (app ratings, user counts)
Service coverage
Where each agency overlaps and where each is unique.
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
IDEO
Rate: €200/hr
€96,000+
Supercharge
Rate: €70-100/hr
€33,600–€48,000
For most general product engagements, Supercharge delivers better ROI per hour. For Retail-specific work, IDEO's premium is justified by their declared specialization.
Frequently asked questions
- Which is cheaper, IDEO or Supercharge?
- Supercharge is cheaper by roughly 135% — €85/hr median vs €200/hr at IDEO. The premium reflects either brand or specialization — see the editorial pull quotes for context.
- Which has more Healthcare experience, IDEO or Supercharge?
- Both agencies publish Healthcare case studies. IDEO has the broader industry stack overall, with disclosed experience in Retail, Automotive beyond their shared focus.
- Which scores higher overall, IDEO or Supercharge?
- Both score equally well overall (77/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- When should I consider both IDEO and Supercharge?
- Consider running parallel discovery briefs with IDEO and Supercharge if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 29, 2026. Most recently reviewed: IDEO on February 11, 2026. How we rank