Agency Comparison
Antrop vs North Kingdom
Two top-rated UX agencies in Stockholm.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| Antrop | North Kingdom | |
|---|---|---|
| Editorial score | ●74.8/100 | 66.5/100 |
| Hourly rate | Contact for rates | €75-125/hr |
| Team size | 50-99 | ●100-249 |
| Location | Stockholm, Sweden | Stockholm, Sweden |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | Feb 11, 2026 | Feb 11, 2026 |
What we said about each
What we said about Antrop
"Antrop publishes 10+ case studies spanning Swedish institutions—SJ (national railways design system), Ingka Centres (IKEA’s circular retail concept), and Citymail (package tracking redesign). The SJ case documents a 2-year design system engagement covering design tokens, dark mode, visual regression testing, and version control across 20 systems. Services cover business insight, experience design, and organizational design capability—positioned as a service design and UX consultancy rather than…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →What we said about North Kingdom
"North Kingdom publishes 8 case studies focused on gaming and interactive brand experiences—clients include Riot Games (RiotX Arcane), Supercell (Events Platform, Creators), and Electronic Arts (EA Highlighter). The Supercell Events Platform case documents 22 million cheers and 500,000+ in-game rewards unlocked during a World Finals activation in 2022. This is a creative agency for the gaming industry, not a traditional UX agency—portfolio centers on gamified web experiences, interactive…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose Antrop if you need
- •closer collaboration at a smaller team scale
- •disclosed specialization in SaaS & B2B
- •broader service offering — also covers Service Design and UX/UI Design
- •a higher overall editorial score
Choose North Kingdom if you need
- •larger team capacity for multi-stream or enterprise-scale programs
- •broader service offering — also covers Gaming Experiences and Creative Tech
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Antrop
✓ Strengths
- •SJ design system case shows deep process: design tokens, dark mode, visual regression testing, version control, and adoption across 20 systems over 2 years
- •Client roster includes major Swedish institutions—SJ, Ingka Centres (IKEA), Citymail—demonstrating enterprise-scale delivery
- •Three service pillars (business insight, experience design, design capability building) signal strategic depth beyond tactical UX execution
⚠ Watch-outs
- •Website and all case studies are in Swedish only—confirm English-language delivery capability if your team operates in English
- •No hourly rate published—request pricing early to assess fit with your budget
- •Portfolio leans toward Swedish public sector and large Swedish brands—if you operate outside Sweden, ask for internationally relevant experience
North Kingdom
✓ Strengths
- •20+ years of operation with verifiable major gaming clients—Riot Games, Supercell, Electronic Arts, and Absolut
- •Supercell Events Platform case shows measurable engagement: 22 million cheers, 500,000+ in-game rewards during World Finals 2022
- •Full creative-tech stack in-house: web design, 3D production, full-stack development, VR/AR, and AI development
⚠ Watch-outs
- •This is a gaming-focused creative agency—not a traditional UX/UI or product design studio; if you need product UX, confirm relevant experience outside gaming
- •Case studies emphasize visual and interactive outcomes over UX process—no visible user research, usability testing, or design system work in published cases
- •100–249 team with Stockholm and Skellefteå presence—confirm which team and location will be assigned to your project
Service coverage
Where each agency overlaps and where each is unique.
Only Antrop
- •Service Design
- •UX/UI Design
- •Design Systems
Both
None.
Only North Kingdom
- •Gaming Experiences
- •Creative Tech
- •Brand Experience
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
Antrop
Contact for rates
North Kingdom
Rate: €75-125/hr
€36,000–€60,000
Pricing is comparable between the two — choose based on specialization rather than cost.
Frequently asked questions
- Which scores higher overall, Antrop or North Kingdom?
- Antrop scores 74.8/100, 8.3 points higher than North Kingdom at 66.5/100. Both portfolio quality and business credibility feed into the score — see our methodology for the full breakdown.
- When should I consider both Antrop and North Kingdom?
- Consider running parallel discovery briefs with Antrop and North Kingdom if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated May 29, 2026. Most recently reviewed: Antrop on February 11, 2026. How we rank