Agency Comparison
Adam Fard Studio vs Baymard Institute
Comparing User Research options: Berlin vs Copenhagen.
Side by side
Key data on both agencies. The accent dot marks where one leads.
| Adam Fard Studio | Baymard Institute | |
|---|---|---|
| Editorial score | 74.8/100 | 74.8/100 |
| Hourly rate | €40-79/hr | Contact for rates |
| Team size | 2-9 | ●50-99 |
| Location | Berlin, Germany | Copenhagen, Denmark |
| Founded | — | — |
| Tier | Free | Free |
| Last reviewed | Feb 11, 2026 | ●Feb 19, 2026 |
What we said about each
What we said about Adam Fard Studio
"Published case studies for Sciforma, Kinteract, and th! nkpricing show end-to-end process—UX workshops, wireframes, usability testing, and user interviews—with specific outcomes including a 78% conversion rate increase for Kinteract and a customer satisfaction jump from 3 to 8 for Sciforma's 279-screen ERP merger. The portfolio spans SaaS, FinTech, and EdTech with consistent evidence of research-driven design, though case studies focus on a handful of featured projects rather than breadth…"
— UXAgencies editorial team, reviewed Feb 11, 2026
Read full review →What we said about Baymard Institute
"Baymard operates as a research institute rather than a traditional agency—their 200,000+ hours of large-scale usability testing across 30+ eCommerce verticals produce the benchmarks and guidelines that other agencies reference. UX audits evaluate sites against 500+ parameters with a 40-item prioritized improvement report, and their UX-Ray tool offers AI-powered heuristic analysis at 95% accuracy. The research depth is unmatched in the eCommerce UX space: 700+ best practice guidelines, 18,000+…"
— UXAgencies editorial team, reviewed Feb 19, 2026
Read full review →Best for
Where each agency measurably leads — on pricing, team capacity, declared specializations, and editorial scoring. Use these to match an agency to your project priorities.
Choose Adam Fard Studio if you need
- •closer collaboration at a smaller team scale
- •disclosed specialization in FinTech / SaaS & B2B
- •broader service offering — also covers UX/UI Design
Choose Baymard Institute if you need
- •larger team capacity for multi-stream or enterprise-scale programs
- •disclosed specialization in E-commerce
- •broader service offering — also covers UX Benchmarking
Strengths and watch-outs
Both upsides and risks, straight from our editorial assessments.
Adam Fard Studio
✓ Strengths
- •5 detailed case studies with documented process steps—workshops, wireframes, usability testing, and measurable outcomes across every featured project
- •Sciforma ERP merger case shows capacity for complex enterprise work: 192 research findings, 100+ recommendations, and satisfaction scores tripled
- •Also building UXPilot (AI startup for product design), signaling deep product thinking beyond client services
⚠ Watch-outs
- •Team size listed as 2–9—confirm who will be assigned to your project and whether capacity allows for parallel workstreams
- •Website now promotes AI development as a core service alongside UX—clarify whether your engagement will be staffed by UX specialists or a mixed UX/dev team
- •Case studies are undated—ask about recency and whether the featured work reflects current team capabilities
Baymard Institute
✓ Strengths
- •500+ UX parameters per audit with direct competitor benchmarking across 280 leading US and European sites
- •71% of Fortune 500 eCommerce companies use Baymard's research—the benchmarks are the industry standard
- •Audit includes 2-hour results walkthrough plus 3 follow-up calls for redesign feedback and prototype review
⚠ Watch-outs
- •Baymard is a research and auditing institute, not a design execution partner—you'll need a separate team to implement their recommendations
- •Pricing is not published; requires a sales call to get a quote
- •Focused exclusively on eCommerce UX—not suitable for SaaS, B2B platforms, or non-transactional products
Service coverage
Where each agency overlaps and where each is unique.
Industry coverage
Where each agency overlaps and where each is unique.
Pricing math
Estimated cost of a typical 12-week senior engagement (~480 hours), at each agency's published rate.
Adam Fard Studio
Rate: €40-79/hr
€19,200–€37,920
Baymard Institute
Contact for rates
Pricing is comparable between the two — choose based on specialization rather than cost.
Frequently asked questions
- Which scores higher overall, Adam Fard Studio or Baymard Institute?
- Both score equally well overall (74.8/100). The deciding factor is specialization — see the editorial quotes and Strengths sections above. Full methodology.
- Which is faster to engage, Adam Fard Studio or Baymard Institute?
- Adam Fard Studio is typically faster to engage — smaller team, fewer procurement gates. Baymard Institute operates with longer lead times (typical 4–6 week onboarding), reflecting larger-scale program work. Confirm engagement timelines directly with each before signing.
- When should I consider both Adam Fard Studio and Baymard Institute?
- Consider running parallel discovery briefs with Adam Fard Studio and Baymard Institute if your project spans multiple workstreams, you want competitive proposals to compare scope and approach, or you're undecided between the specialization angles each brings (see the Best for cards above). Most engagements ultimately go with one — but the parallel-brief phase is a low-cost way to validate fit.
Read the full reviews
Side-by-side comparison is a starting point. The full editorial reviews include portfolio analysis, case studies, and the buyer-strength / watch-out detail behind the bullets above.
Comparison last updated June 21, 2026. Most recently reviewed: Baymard Institute on February 19, 2026. How we rank